Latvia

While sugar confectionery is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. In terms of value growth, mints are expected to be the strongest…

Gum is expected to register modest volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath.

Although vitamins are still witnessing solid current growth in 2023, demand is now subsiding after several years of dynamic performance during the pandemic years. Retail volume and current value sales are now substantially higher than pre-pandemic…

Dietary supplements registered another strong performance in 2023, with double-digit growth in current value terms. Consumers have adopted healthier habits since the pandemic, and are keen to invest more in their health and immunity. Dietary…

In 2023, breakfast cereals in Latvia is experiencing stagnation, primarily due to health concerns among parents regarding sugar intake for children. In addition, the static number of children in Latvia limits the potential for market growth. The…

Although dermatologicals continues to enjoy steady growth in 2023, current value sales have slowed down compared to the double-digit rates seen at the height of the COVID-19 pandemic. Whilst spending more time at home, Latvian consumers became…

Volume sales of cheese are experiencing stagnation in 2023 due to its high price, which peaked in 2022 as a result of the rising cost of logistics and energy. Inflation pressure is improving in 2023; however, economic uncertainty prevails. Consumer…

Ice cream is expected to be an outlier in terms of snacks in 2023, with healthy constant value and volume growth expected. A hot summer is also expected to boost volume sales. However, with consumers continuing to be price sensitive, as inflation…

Snacks is expected to register modest constant value and volume growth in 2023, as continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy, all have a dampening…

Grocery retailers saw strong current value growth in 2022. As the situation stabilised with the reduced threat of Coronavirus (COVID-19), smaller formats like food/drink/tobacco specialists, small local grocers and convenience stores also started to…