Latvia

Fragrances in Latvia registered a much slower performance in 2023 compared to previous years. Although fragrances are considered a staple item for the majority of consumers, demand weakened for several reasons. Economic uncertainty remained strong in…

The return of normal lifestyles in Latvia following the COVID-19 pandemic restored growth in depilatories bringing about a solid recovery in volume sales in 2021 and 2022. Depilatories is a mature category with limited growth opportunities due to the…

Electric insecticides recorded the most robust growth in 2023, recognised for their exceptional effectiveness in combating both flying and crawling insects, making them the preferred choice among many consumers dealing with pest infestations. Many…

In 2023, gel air fresheners saw strong growth rates in both retail value and volume. These fresheners are crafted with formulations designed to impart a longer-lasting fragrance, distinguishing them from other formats and appealing to consumers…

Improving state finances and effective control of corruption are adding to Latvia’s economic freedom, but relations with neighbours continue to be tense. Economic momentum is moderating, owing to high inflation that is hitting consumption, but the…