Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Mass beauty and personal care remains the largest segment in Latvia. Despite the growing popularity of premium goods, the majority of consumers use mass products. Solid growth was posted by mass products in 2023, despite the ongoing financial…
In Latvia, baby and child-specific products is a relatively small category in beauty and personal care. In 2023, retail volume sales declined due to further cutbacks together with the pressure of lower birth rates. Whilst lower inflation provided…
Staple foods in Latvia in 2023 is enjoying a period of modest recovery, following the significant price inflation of 2022. Although some growth has been observed, it is primarily a rebound from the previous year's downturn. The industry overall…
Conditions markedly improve for the consumer in terms of edible oils in 2023. In 2022, the war in Ukraine caused edible oil prices to skyrocket in Lithuania, due to Ukraine being one of the main suppliers of sunflower oil globally. In 2023, the…
Wound care is expected to see stagnant current value growth in 2023 after a period of fluctuation caused by the COVID-19 pandemic. Consumers have fully returned to outdoor activities and consequently, various minor injuries are fuelling sales of…