Latvia

Deodorants were one of the stronger performers among beauty and personal care products in 2023. Despite the stubbornly high inflation, caused initially by the energy crisis from the war in Ukraine, deodorants registered both healthy constant value…

The year 2023 witnessed a remarkable surge in the demand for tampons among Latvian women, primarily attributed to the increasing adoption of active lifestyles. This trend, echoing the patterns observed in the previous year, reflects a notable shift…

In 2023, automatic dishwashing tablets experienced the most rapid growth in value terms, aligned with rising price points and increasing sales of dishwashers. Consumers are choosing automatic dishwashing tablets as they offer precise detergent…

Off-trade volume sales recorded double-digit growth in 2022, however, much of this is due to the product growing from a small base. As such, actual product sales and values remain low, with ongoing potential for growth.

RTDs have a strong presence in Latvia but due to its maturity volume sales have slowed in 2023. The lack of regular product innovations in this year, in what is usually a pretty vibrant category, has also contributed to flat volume growth. RTDs…

Oral care has become an important part of daily personal care routines in Latvia over the review period. Growing dentist bills and the fashionable trend for healthy teeth and fresh breath has driven sales of oral care products in 2023. Oral…

In 2023, colour cosmetics in Latvia witnessed strong growth in retail volume and current value terms. Although this category is subject to fashion trends, overall demand is generally positive. With consumers fully back to normal in both their…

In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for…

In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an…

Energy drinks continued recording positive off-trade volume growth in 2023, with double-digit growth for the second year. Energy drinks registered strong growth over the review period and survived the onset of COVID-19 unscathed, with healthy retail…