Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Due to the economic uncertainty in the country, most other dairy categories are showing a drop in volume sales in 2023, especially chilled and shelf stable desserts as they are not perceived to be essential items. Decline is also attributable to the…
Cow's milk is facing stagnating sales in 2023 as demand continues to wane due to the price increases of 2022. Rising energy costs together with logistics and ingredient costs have forced manufacturers to raise average prices. The purchase price of…
A sharp rise in price inflation as a result of the pandemic and the war in Ukraine led to higher costs in energy, logistics, animal feed and key food ingredients in 2022, which translated into significant price increases for dairy and alternatives.…
Volume sales of cheese are experiencing stagnation in 2023 due to its high price, which peaked in 2022 as a result of the rising cost of logistics and energy. Inflation pressure is improving in 2023; however, economic uncertainty prevails. Consumer…
Retail volume sales of butter and spreads are expected to decrease during 2023, reflecting the declining population and the general trend of consuming less bread. Despite its declining average unit price, retail volume sales of the largest category,…
Baby food recorded further volume decline in 2023 as the birth rate in Latvia continues to decline. Also, price increases in the category have further weakened demand in 2023, depressing volume sales. Consumers have been preparing more food at home…
While sweet biscuits, snacks bar and fruit snacks are expected to register a double-digit increase in current value sales, volume sales are expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric…
While sugar confectionery is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. In terms of value growth, mints are expected to be the strongest…
Snacks is expected to register modest constant value and volume growth in 2023, as continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy, all have a dampening…
While savoury snacks is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. Raw materials such as vegetable oil in particular see significant price rises.…
Ice cream is expected to be an outlier in terms of snacks in 2023, with healthy constant value and volume growth expected. A hot summer is also expected to boost volume sales. However, with consumers continuing to be price sensitive, as inflation…
Gum is expected to register modest volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath.
While chocolate confectionery is expected to register a double digit increase in current value sales, volume sales are expected to fall slightly. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in…
The War in Ukraine had a strong impact on Latvia in 2022, creating conditions for high inflation and economic and political uncertainty. This, in turn, affected consumer priorities and spending patterns in retail arenas. Meanwhile, retail in Latvia…
As in other markets, retail in Latvia continued to see the increased adoption of e-commerce at the end of the review period. While visible prior to the onset of Coronavirus (COVID-19), the pandemic accelerated the global shift towards online…
Consumers continued to move back offline in terms of non-grocery retailers. As the threat of the Coronavirus (COVID-19) pandemic and related retail and consumer movement restrictions eased, consumers were more willing and able to return to visiting…
Grocery retailers saw strong current value growth in 2022. As the situation stabilised with the reduced threat of Coronavirus (COVID-19), smaller formats like food/drink/tobacco specialists, small local grocers and convenience stores also started to…
Health and beauty direct selling continued to dominate retail value sales in 2022, especially through beauty and personal care products. Traditionally, direct selling in Latvia is a well-known channel for beauty products. Moreover, health and beauty…