Latvia

Consumer health in Latvia continues to recover from the pandemic in 2023, with major categories seeing demand patterns rebalance as lifestyles shift back normality. Economic uncertainty is prevailing with inflation remaining high in 2023, a trend…

Analgesics continues to witness strong current value growth in 2023 as consumers return to normal lifestyles and are exposed to regular seasonal common colds and viruses. A high proportion of analgesics are used to tackle everyday colds and flu…

Yoghurt and sour milk drinks recorded a drop in sales in 2023 as they remained rather expensive in the year following significant price increases in 2022. With economic uncertainty and declining purchasing power in Latvia, consumer demand for these…

Plant-based dairy has grown rapidly from a low base in Latvia; however, growth is slowing due to the high prices of plant-based products as the purchasing power of the population is declining due to economic uncertainty in the country. Consuming…

Due to the economic uncertainty in the country, most other dairy categories are showing a drop in volume sales in 2023, especially chilled and shelf stable desserts as they are not perceived to be essential items. Decline is also attributable to the…

Cow's milk is facing stagnating sales in 2023 as demand continues to wane due to the price increases of 2022. Rising energy costs together with logistics and ingredient costs have forced manufacturers to raise average prices. The purchase price of…

A sharp rise in price inflation as a result of the pandemic and the war in Ukraine led to higher costs in energy, logistics, animal feed and key food ingredients in 2022, which translated into significant price increases for dairy and alternatives.…

Volume sales of cheese are experiencing stagnation in 2023 due to its high price, which peaked in 2022 as a result of the rising cost of logistics and energy. Inflation pressure is improving in 2023; however, economic uncertainty prevails. Consumer…

Retail volume sales of butter and spreads are expected to decrease during 2023, reflecting the declining population and the general trend of consuming less bread. Despite its declining average unit price, retail volume sales of the largest category,…

Baby food recorded further volume decline in 2023 as the birth rate in Latvia continues to decline. Also, price increases in the category have further weakened demand in 2023, depressing volume sales. Consumers have been preparing more food at home…

The Riga in Latvia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

While sweet biscuits, snacks bar and fruit snacks are expected to register a double-digit increase in current value sales, volume sales are expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric…

While sugar confectionery is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. In terms of value growth, mints are expected to be the strongest…

Snacks is expected to register modest constant value and volume growth in 2023, as continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy, all have a dampening…

While savoury snacks is expected to register an increase in current value sales, volume growth is expected to be muted, as continuing high inflation dampens volume sales. Raw materials such as vegetable oil in particular see significant price rises.…

Ice cream is expected to be an outlier in terms of snacks in 2023, with healthy constant value and volume growth expected. A hot summer is also expected to boost volume sales. However, with consumers continuing to be price sensitive, as inflation…

Gum is expected to register modest volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath.

While chocolate confectionery is expected to register a double digit increase in current value sales, volume sales are expected to fall slightly. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in…

Natural decrease will be the main driver of depopulation in Latvia in 2021-2040. Low birth rates and climbing longevity will result in an acceleration of ageing, impacting consumers trends and placing an increasing burden on state resources. Latvia’s…