Juice

Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and…

The year 2023 marked a period of growth for juice companies, propelled by a significant rise in average temperatures due to El Niño at the year's onset and in the latter half. These weather patterns led to heightened sensations of heat compared to…

In August 2023, the World Apple and Pear Association (WAPA) published its production forecast estimating that the apple harvest in Europe in 2023 will be 3% lower than the previous year. Meanwhile, Poland, which is considered Europe's largest apple…

Consumers are increasingly aware of the importance of caring for their health and adopting healthier eating habits, boosting demand for juice in Portugal. In 2023, growth was more significant in value than in volume terms; due to the foodservice…

Juices continued outperforming carbonates in 2023, which are regarded as a healthier alternative. However, with rising levels of inflation and unit price increases, many Romanian consumers migrated to private labels. The juice category is becoming…