Juice

In 2023, total volume sales of juice are set to decrease compared with 2022. On-trade volume sales are expected to increase thanks to a continued rebound in demand as the legal status of COVID-19 was downgraded to Class 5 in May. However, off-trade…

Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…

Opposition from the ultra-Orthodox community led to the tax on all sweetened beverages being removed at the end of March 2023. The ultra-Orthodox community includes many heavy users of sugary and artificially sweetened carbonates, along with…

Off-trade volume sales of juice were under pressure in Ireland in 2023, largely due to the health and wellness trend. Irish consumers were more conscious of the nutritional aspects of their drinks. Thus, the high sugar content of juice counted…

Off-trade volume sales rose robustly for juice in 2023, following a year of strong double-digit growth in 2022. Juice drinks (up to 24% juice) remained the largest member of the overall category and has been leading growth in terms of off-trade…