Euromonitor's apparel and footwear market research reports look a...
Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 ...
Sales of jeans saw a double-digit decline in retail volume terms in 2023 due to the challenging economic conditions. In particular, the high inflation being seen in Nigeria placed limits on consumer spending power. Inflation was driven by the…
In the dynamic landscape of the Brazilian apparel and footwear industry in 2023, jeans was one category that stood out for its remarkable resilience against the uncertainties and challenges that have marked the economic trajectory of the country.…
Premium men’s jeans, and particularly premium women’s jeans, experienced robust value growth in 2023. The surge in demand can be attributed to a shift in consumer preference towards investing in high-quality jeans that offer durability and longevity.…
While the worst cost-of-living crisis in decades is the main reason jeans is set to record a steep decline in retail volume terms in 2023, it also continues to be more exposed to the growing willingness of Argentinians to purchase second-hand clothes…
Following a two-year period of steady growth, demand for both men’s and women’s jeans declined in 2023, as cash-strapped consumers cut back on non-essential expenditure Compared to many other items of apparel, a pair of jeans is less subject to…
Jeans is in a volume slump in 2023, following a strong rebound after the pandemic era declines. This can partly be attributed to budgetary reasons, evidenced by the fact that economy jeans is showing the best performance, along with the fact that…
Many South Africans face tough economic conditions due to the rising cost of living. This is forcing them to reduce their discretionary spending. Due to economic difficulties in the country, increasing numbers of consumers are trading down from…
Tough economic conditions have led consumers to favour more affordable yet quality jeans, resulting in increased demand for economy and standard jeans. Standard jeans are preferred for their affordability, while economy jeans, especially favoured by…
Sales of jeans continued to see healthy growth in current value terms in 2023. Premium jeans remained the largest subcategory in terms of value, having continued to benefit from the presence of many established brands, including the iconic Levi’s…
Retail volume sales of jeans were pushed into decline in 2023, as demand was stifled by price increases and the high cost of living. Denmark’s inflation rate soared in 2022, alongside many other European countries, pushing up costs and the retail…
Jeans is set to experience near statis in volume sales in Mexico in 2023, following a pronounced rebound during 2021 and 2022, when post-pandemic trends favoured more casual styles, particularly for workplace attire. In anticipation of a full return…
Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more…
Levi Strauss Germany is set to maintain its leading position in both men’s and women's premium jeans in Germany in 2023, and stores have seen a consistently positive business performance. Levi’s enjoys long-time brand recognition amongst consumers,…
Jeans fared better than many other categories within apparel and footwear in 2023. Such products tend to be viewed as an essential part of Spanish wardrobes, being worn by men, women and children throughout the year. The casualisation of workwear…
Anticipated sales in 2023 will reflect a more tempered growth in premium and super-premium jeans as consumers adopt a cautious spending approach. While economy-level jeans are projected to show positive growth, standard jeans remain the most…
Jeans came under pressure in 2023 due to the substantial increases in retail prices. However, volume sales decline was not as pronounced compared to other major apparel categories. As a popular form of apparel in Egypt, demand for jeans has been more…
Jeans is expected to see a low single-digit growth in retail current value terms over 2023, to return to the 2019 pre-Coronavirus (COVID-19) level. Jeans started to recover in 2021, having suffered a downturn with the pandemic, as Italians limited…
The shift from skinny jeans to extra-baggy and extra-comfortable styles was already noticeable during the review period. The changes in lifestyles with the reopening of society, as the threat and related restrictions of the Coronavirus (COVID-19)…
In 2023, despite the return to normality and an increasing number of Israelis returning to the office, the sales of jeans in Israel experienced a slowdown. This deceleration can be attributed to the challenging economic environment marked by rising…
Circular fashion, a sustainable approach encompassing recycling, upcycling, and extending the lifespan of jeans through repair and resale, stands at the forefront of the fashion industry's movement towards reducing waste and environmental impact.…