Israel

Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import…

After two years of robust growth, menswear is anticipated to experience a slowdown in 2023. The category's limited growth is attributable to a challenging economic environment characterised by a sustained increase in interest rates, spanning from…

As was the case for most areas of consumer appliances, microwaves saw prices rise in 2022 and 2023. As well as the inflationary pressures faced by most categories, the increase in prices seen in microwaves was partly driven by the introduction of…

Despite stubbornly high inflation and a slowdown in the Israeli economy, smartphones is poised to record a modestly improved performance in volume sales terms in 2023. The category has been somewhat insulated from more cautious attitudes to spending…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Nappies/diapers/pants saw current value growth in Israel in 2023. The Israeli Government attempted to reduce the prices of many goods, including nappies/diapers/pants, by passing the Import Reform in May 2022. As a result of the reform, products that…

Tobacco smokers are considered at a higher risk when it comes to COVID-19 and this caused an increase in smoking cessation aids during the pandemic, as many locals tried to quit smoking. While locals are now learning to live with the virus in 2023,…

Oral care saw current value growth in Israel in 2023. While there were no official price increases in the market during the year, there was less discounting and promotional activity involving oral care products. In effect this meant that prices…

In September 2022, supervised milk prices, including sweet and sour cream, increased strongly. Moreover, in May 2023, the price of milk was set to rise by 16%, but days before implementation the Minister of Finance and Minister of Agriculture agreed…

Prices have risen in the other hot drinks category, as the leading player, Strauss Group Ltd, has increased the prices of its Chocolit brand. After the salmonella incident that left many of Strauss's products absent from retailers’ shelves, these…

Other pet food is set to register current value growth in Israel in 2024. Along with the prices of dog and cat food, prices of other pet food rose sharply in the latter part of the review period. The rise in prices started in the pet specialist…

In 2023, paediatric consumer health continues to witness a strong performance, with current value sales predicted to be higher than in the previous year. In the years following the pandemic, the increase spread of common viruses and lower levels of…

Because of the volatile political situation and challenging economic environment, consumers’ reduced spending power was strongly focused on essential items in 2023. If they did choose to spend money on non-essentials, however, they tended to do so on…

Although Israel enjoys economic freedom, the war with Hamas is weighing on the country’s economic outlook. A resilient economy is slowing, as higher defence spending burdens state finances and business activity is interrupted by the conflict, but…

The pet care market in Israel is expected to see growth in both volume and value terms in 2024. Pet organisations and shelters have made it clear that pet adoptions decreased significantly in the second half of 2022, with this continuing into 2023,…

Pet products is set to see current value growth in Israel in 2024. As with the rest of the local market, prices continued to increase in pet products in 2023 due to the high rate of inflation and the increasing cost of raw materials. As a result of…

The demand for plant-based and dairy-free products continues to grow in Israel in 2023. This demand started with consumers who were allergic to lactose or had other health issues whereby they could not eat dairy. However, there has also been a…

Demand for polishes was already declining prior to the pandemic in Israel, driven by changing lifestyles and a priority in terms of purchasing products considered more essential. In 2023, local consumers continued to lead busy lifestyles, especially…

In keeping with its results throughout the review period, wireless speakers is set to be by far the most dynamic category within portable players in volume growth terms in 2023. It continues to benefit from the increasing consumer preference for…

In 2023, closed loop pre-paid cards witnessed a decline in transaction value and volume, consistent with a continuing trend as consumers increasingly shift towards payment apps. Despite some consumers still having significant value loaded onto their…

Premium beauty and personal care saw double-digit current value growth in Israel in 2023. Overall, the premium trend slowed at the end of the review period, as the disposable income of local consumers declined and there was a growing willingness to…

In February 2022, Yachin increased the prices of its canned goods by an average of 24%. In the months following, the prices of canned goods continued to rise. While no major announcements were made regarding the increase in these products, the prices…

In December 2022, following the price hikes of Tnuva and Unilever, Soglowek announced a price hike of 9.8% on its processed meat and poultry products. The company claimed that this was due to the increase in prices of meat and poultry set by the…

Prices increased by 10-15% for most brands in late 2022. In anticipation of this, in the first and second quarters of 2022, distributors placed large orders ahead of the price increases. At the same time, consumer demand slumped, which meant a…

Retail adult incontinence saw significant current value growth in Israel in 2023. The price increases in retail adult incontinence products at the end of 2022 and in 2023 had a moderating effect on the category’s dynamic volume growth, as, in the…

Retail e-commerce in Israel continued to be supported by the constant evolution of retailers’ online platforms in 2023. Indeed, retailers and consumers alike were forced to embrace e-commerce during the era of the pandemic lockdowns and restrictions,…

Retail in Israel in 2023 was affected by the political and economic panorama in the country, as the war continues. Inflation remained high and mortgages became much more expensive, with significant hikes in monthly repayments for homeowners. Added to…

Retail tissue registered current value growth in Israel in 2023. There were strong price increases in both 2022 and 2023, and prices are expected to continue to increase in 2024 and 2025. This has been a key factor serving to dampen demand after the…

In December 2022, Osem announced a price rise for many of its products, including pasta, of 5.9%. Six months later, Osem announced another price hike for its pasta, of 4.5%, that went into effect in June 2023. In May 2023, Shestowitz increased the…

In 2023, the Israeli supermarket chain, Shufersal, launched its own line of RTD coffee. The private label coffee contains fresh milk, like Tnuva’s launch of Ice Coffee in a cup, and the retailer advertises that it uses 100% Arabica beans. Shufersal…

The tax on all sweetened beverages was removed at the end of March 2023. With the government claiming that it was looking to lower the cost of living for locals, the Ministry of Health required retailers to lower prices within three days of the tax…

RTDs saw significant volume growth in Israel in 2023. Spicehaus continued to push forward the premium trend in the RTDs category. After opening up a factory that can produce 10,000 cocktails a day, Spicehaus joined with Yango's delivery service in…

Rx/reimbursement adult incontinence saw growth in Israel in 2023. The National Insurance Institute of Israel encourages the elderly to remain at home in their communities. For this reason, it grants long-term care benefits to those who choose to stay…

Price increases resulting from supply chain issues and the rising costs of raw materials and production are discouraging many Israeli consumers from buying sauces, dips and condiments in 2023. For example, at the end of 2022, Strauss increased the…

Savoury snacks is expected to see current value growth in Israel in 2024. In May 2023, Strauss announced a price rise of up to 6% on many of its products, including potato chips, which came into effect in June 2023. In January 2024, Strauss again…

Skin care saw double-digit current value growth in 2023. Notably, skin care products are being launched in larger pack sizes. While many creams and lotions used to be only found in 50ml, consumers can now find them in packaging of up to 450ml.…

Demand for sleep aids remains strong in 2023, with everyday lifestyle issues and security concerns leading to sleep issues. The COVID-19 pandemic had a very strong impact on sleep in Israel and caused a surge in sleep deprivation and insomnia, which…

Despite the much lower average unit price of such products and their popularity in Israeli cuisine, slow cookers are seeing demand wane as consumers shift towards multi-cookers, which offer a slow cooking function together with functions such as air…

Small local grocers remained dominated by unnamed “others” in Israel in 2023, with only two players noted by name – Nizat Haduvdevan Kanfei Nesharim Ltd and Anise Teva Ltd. However, Anise Teva health food stores has been involved in the controversy…

With the entry of the new government in January 2023, the new Minister of Treasury decreased the taxes on single use e-cigs and refillable liquid from 270% to 145% with an additional ILS4.64/ml. However, overall tax cannot be lower than ILS8.9/ml.…

The snacks market in Israel is set to see significant current value growth in 2024, primarily as a result of marked increases in prices across categories. Indeed, with price rises coming in the context of an uncertain economic environment, broader…

The ultra-Orthodox community expressed annoyance with the tax placed on sweetened soft drinks on 1 January 2022. With a tax on plasticware also in place, this community believed that these measures were weighted against lower socioeconomic groups,…

Spirits saw a slight rise in volume sales in Israel in 2023. The locally produced spirits market has been growing in recent years. Milk & Honey (M&H) whisky won an international award in the World Whiskies Awards 2023 for having the World's Best…

The tax on all sweetened beverages was withdrawn at the end of March 2023 and the Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax, which was marketed as lowering the cost of…

In 2023, Israelis have fully returned to gyms with many placing a bigger focus on health and fitness since the COVID-19 pandemic. With greater opportunities to get fit and workout, sports nutrition products are enjoying strong growth in current value…

In 2023, after two years of strong growth fostered by the COVID-19 pandemic, which encouraged more locals to become active and drove demand for activewear, sportswear sales saw sales impacted as money-squeezed and insecure consumers limited their…

The staple foods market was characterised by strong price rises in 2023. Following increases in the prices of dairy, all major players announced price increases in the packaged food market. The price of supervised breads increased for the second time…

Store cards remained non-existent in Israel in 2021. No retailers have expressed a strong interest in offering these types of financial cards. Moreover, there is currently no indication that store cards will emerge in the country at any point during…

The number of street stalls/kiosks outlets in Israel has significantly increased since 2021. , re:bar and B Fresh have enjoyed significant growth in recent years, due to the health and wellness trend, which received a notable boost from the…

Sugar confectionery is expected to see current value growth in 2024. In 2023, the price of sugar globally increased significantly. This inevitably had a direct impact on the sugar confectionery category, as one of the main ingredients in products in…