Israel

Increases in the prices of supervised and non-supervised dairy products in 2022 and 2023 have had a strong impact on categories. Higher prices have constrained retail volume growth potential amid high inflation and the rising cost of living in…

In 2023, Israel experienced a notable surge in debit card usage as more individuals opted to pay with credit cards instead of cash. The number of debit cards in circulation increased remarkably. Furthermore, the volume of transactions using debit…

Deodorants witnessed dynamic current value growth in Israel in 2023. After many companies reduced their use of discounts and increased prices at the end of 2022, the price rises were felt strongly in the final year of the review period. Unilever…

Depilatories saw current value growth in Israel in 2023, though not as high a growth rate as other beauty and personal care categories. Laser hair removal is having a significant impact on the depilatories category. As more people get permanent hair…

The incidence of head lice is rising back to normal levels in 2023 as children circulate freely in schools and at social gatherings, and kids play close together. With retail volume sales back to pre-pandemic levels in 2022, demand for…

Dietary supplements is a sizeable product area in Israel, only second behind analgesics, and it is expected to register strong current value growth in 2023, and the highest rate during the review period. The COVID-19 pandemic has accelerated the…

The return to relatively normal patterns of eating out at restaurants, combined with more stressful on-the-go lifestyles, is leading to an increase in digestive health issues in 2023. In retail volume terms, there is a modest increase in sales of…

Direct selling in Israel in 2023 was reported to have somewhat benefitted from consumers spending more time at home due to the geopolitical situation in the country. As such, products which can be delivered to consumers’ homes are attracting…

There was a notable rise of private label brands among discounters in Israel in 2023, with brands such as second-placed Rami Levy (Rami Levy Shivuk Hashikma Ltd) prominently featuring a diverse range of products under its private label. Indeed, such…

In September 2022, Israel removed the requirement for the Standards Institute of Israel to inspect household and industrial electrical products when they were being imported. Importers can now self-declare compliance with EU regulations, enabling…

On 1 November 2021, a considerable tax was placed on disposable plasticware: NIS11 per kg of single-use plastic plates and utensils. This tax nearly doubled the price of single-use plasticware overnight, as the Israeli government sought to reduce the…

Dog food is expected to see current value growth in Israel in 2024. The prices of dog food rose significantly in the latter part of the review period. Osem increased the prices of Purina by an average of 4.7% in May 2023, following agents telling…

In September 2022, supervised milk prices saw a strong increase in Israel. Moreover, in May 2023, the price of milk was set to rise by 16%, but, days before the intended implementation of the increase, the Minister of Finance and Minister of…

Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…

The report examines the economic landscape of Israel and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending,…

Edible oil prices continue to rise as a result of both local and domestic pressures and high inflation, which drives up the cost of amenities essential for manufacturing, such as water and electricity. Recent droughts and poor sunflower seed harvests…

Prime energy drink entered the Israeli market in 2023. Due to its popularity on TikTok, the drink has been very popular from the start. The strong role of social media in the brand’s expansion – and, indeed, its development, in which the YouTube…

Eye care is expected to see stronger growth in 2023 compared to the previous year, with healthy retail volume and current value growth. The product area has seen consistent strong performance over the review period and during the pandemic. The…

In 2023, Israel is experiencing a notable surge in the use of digital wallets, largely driven by the rising number of providers and the inherent convenience they offer. The entry of major players like Apple Pay in late 2021 significantly boosted the…

After the uplift in sales in 2020 and 2021, when the COVID-19 crisis led to a marked increase in people cooking at home and, therefore, a rise in consumers investing in cooking equipment, the food preparation appliances category saw a decline in…

After experiencing robust growth during the COVID-19 pandemic, which spurred increased physical activity and demand for activewear, footwear sales in Israel faced deceleration amidst economic challenges in 2023. The economic environment, marked by…

Fragrances registered double-digit current value growth in 2023. Prices continued to rise during the year, as inflation remained high. As manufacturers and retailers struggled to maintain profit margins, there were fewer discounts and promotions…

Full-service restaurants did not avoid the significant wave of price rises seen throughout the consumer foodservice industry at the end of the review period. Restaurants again saw significant price rises in 2023, as the price of dairy continued to…

General merchandise stores struggled in Israel in 2023, due to decreased footfall in the areas where these stores are located. This is due to the ongoing geopolitical unrest in the country, with many consumers re-embracing e-commerce platforms as…

Gum is set to see a rise in sales in current value terms in Israel in 2024. As in other categories, gum value sales have been bolstered by rising prices. Mars increased the prices of its products, including Orbit gum, by up to 7% in May 2023. Strauss…

Hair care witnessed current value growth in Israel in 2023. Hyaluronic acid, a popular ingredient in anti-ageing products in the skin care category, has also become popular in hair care. Hyaluronic acid is believed to give more moisture to hair and,…

As was the case throughout the review period, TWS earbuds is poised to be the most dynamic performer among the main headphones categories in Israel in volume growth terms in 2023. Increasing appreciation for the convenience and portability of these…

Health and beauty specialists is a retail channel seeing a stable performance in Israel in 2023, mostly controlled by large players who import international brands. Indeed, Super-Pharm (Super-Pharm (Israel) Ltd) holds just over half of all brand…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The health and wellness trend has accelerated in Israel since the COVID-19 pandemic hit in 2020. Locals are increasingly aware of what they put into their body and seek out more natural products when it comes to consumer health. This holistic…

All home audio and cinema categories in Israel are set to post negative performances in volume sales terms in 2023, continuing the downward trajectory witnessed throughout the review period. Demand for these products has been falling steadily for…

Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the…

Demand for home insecticides in Israel continued to decline in 2023, in line with its review period performance as a whole. This was mainly driven by the dominant format of spray/aerosol home insecticides, despite its affordability, as these products…

In late 2022, prices increased by 10-15%. Distributors placed big orders ahead of these price increases. Moreover, consumer demand fell significantly, leading to a surplus of inventory in 2023. Consumers were reluctant to invest in big ticket items…

Sales of home products in Israel in 2023 were being supported by the surge in demand for housing. Indeed, according to local news reports, the last quarter of 2023 saw home prices rise, which demonstrates a surge in demand for housing. In turn, this…

While volume sales of televisions in Israel have continued to increase in 2023, growth looks set to be slightly lower than that recorded in 2022. This is partly explained by maturity, comparatively long replacement cycles and the fact that many…

In 2022, Israel’s hosiery sales were boosted by a protracted winter, which ended much later than usual, and retail stores adapting to the weather and continuing to push their winter products with bigger discounts. On the other hand, 2023 saw…

The cost of living has continued to rise in 2023. Israel's rate of inflation reached 5.3% in January 2023, the highest since 2008. Housing prices rose 20.3% in 2022. Electricity prices rose by 8.6% in August 2022 and, as the price of coal continued…

The number of households is set to increase moderately, while the average household size will remain unchanged in Israel over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

Ice cream is expected to see current value growth in Israel in 2024. As in other categories, price rises made a major contribution to value growth. In May 2023, the price of raw milk increased, which led to many brands increasing the prices of their…

Sales of imaging devices in Israel have continued to fall sharply in 2023, with the digital cameras and digital camcorders categories both poised to register double-digit declines in volume terms. Demand for these product types has been shrinking for…

In-car entertainment in Israel has continued to contract in volume terms in 2023, with all categories set to register negative results in this respect. Demand for these products is in long-term decline, mainly because new mid- and higher-priced cars…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Positive natural change is set to be the main driver of population expansion in Israel in 2021-2040. Ageing is set to accelerate further as the country remains one of the oldest regionally in terms of median age. Urbanisation will continue to be…

In 2023, despite the return to normality and an increasing number of Israelis returning to the office, the sales of jeans in Israel experienced a slowdown. This deceleration can be attributed to the challenging economic environment marked by rising…