Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Israel. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, the Bank of Israel implemented a significant benchmark interest rate hike. This resulted in a sharp increase in mortgage payments, impacting individuals who hold mortgages and loans. The aggressive interest rate hikes have escalated mortgage…
In early 2023, the Israeli government is set to mandate Discount Bank to divest its credit card business, Visa Cal, aiming to enhance competition within the credit card market. This move will introduce a new player to the credit market, fostering a…
In 2023, Israel experienced a notable surge in debit card usage as more individuals opted to pay with credit cards instead of cash. The number of debit cards in circulation increased remarkably. Furthermore, the volume of transactions using debit…
In 2023, Israel is experiencing a notable surge in the use of digital wallets, largely driven by the rising number of providers and the inherent convenience they offer. The entry of major players like Apple Pay in late 2021 significantly boosted the…
In 2023, closed loop pre-paid cards witnessed a decline in transaction value and volume, consistent with a continuing trend as consumers increasingly shift towards payment apps. Despite some consumers still having significant value loaded onto their…
The cost of living continues to rise in Israel, and economic uncertainty is leading to wariness about investing in the domestic economy. Inflation reached the highest levels since 2008 in January 2023. Electricity prices rose by 9% in August 2022,…
Edible oil prices continue to rise as a result of both local and domestic pressures and high inflation, which drives up the cost of amenities essential for manufacturing, such as water and electricity. Recent droughts and poor sunflower seed harvests…
Ready meals continues to benefit from the convenience trend in Israel, reflected in healthy current value growth in 2023. The enduring popularity of pizza has enabled it to register the strongest current value growth. Still, many local consumers…
Price increases resulting from supply chain issues and the rising costs of raw materials and production are discouraging many Israeli consumers from buying sauces, dips and condiments in 2023. For example, at the end of 2022, Strauss increased the…
In 2023, price increases across the sweet spreads will have a dampening effect on retail volume sales. Moreover, as the health and wellness trend in Israel continues apace, many local consumers are less inclined to indulge in sweet spreads, which are…
In July 2022, the Price Control Committee declared that bread should be removed from price controls. The move required the approval of the Ministry of Economics, which was not forthcoming due to the fear that this would cause price increases for…
In November 2022, Unilever increased the prices of cereal for retailers. These increases went into effect over the succeeding three months. In May 2023, Osem announced a price rise for its products, including cereals, by an average of 4.7%. In May…
In February 2022, Yachin increased the prices of its canned goods by an average of 24%. In the months following, the prices of canned goods continued to rise. While no major announcements were made regarding the increase in these products, the prices…
In December 2022, following the price hikes of Tnuva and Unilever, Soglowek announced a price hike of 9.8% on its processed meat and poultry products. The company claimed that this was due to the increase in prices of meat and poultry set by the…
In December 2022, Osem announced a price rise for many of its products, including pasta, of 5.9%. Six months later, Osem announced another price hike for its pasta, of 4.5%, that went into effect in June 2023. In May 2023, Shestowitz increased the…
The staple foods market was characterised by strong price rises in 2023. Following increases in the prices of dairy, all major players announced price increases in the packaged food market. The price of supervised breads increased for the second time…
Seasonal sales in 2023, were impacted by unfavourable weather conditions, leading to limited and delayed consumer purchases of apparel accessories. 2023 saw unfavourable weather, with an extremely hot winter 2022/2023 leading consumers to delay…
Apparel and footwear is set to record mid-single digit growth in current value terms in 2023, which translates to a decline in constant terms driven by the challenging economic and political environment that have seen Israeli consumers limiting their…
Childrenswear has faced various headwinds. The several increases in interest rates and high inflation, which averaged at around 4.3% in 2022 and 2023, compounded by the political turmoil revolving around the government’s contentious judicial reforms,…
After experiencing robust growth during the COVID-19 pandemic, which spurred increased physical activity and demand for activewear, footwear sales in Israel faced deceleration amidst economic challenges in 2023. The economic environment, marked by…
In 2022, Israel’s hosiery sales were boosted by a protracted winter, which ended much later than usual, and retail stores adapting to the weather and continuing to push their winter products with bigger discounts. On the other hand, 2023 saw…
In 2023, despite the return to normality and an increasing number of Israelis returning to the office, the sales of jeans in Israel experienced a slowdown. This deceleration can be attributed to the challenging economic environment marked by rising…
After two years of robust growth, menswear is anticipated to experience a slowdown in 2023. The category's limited growth is attributable to a challenging economic environment characterised by a sustained increase in interest rates, spanning from…
In 2023, after two years of strong growth fostered by the COVID-19 pandemic, which encouraged more locals to become active and drove demand for activewear, sportswear sales saw sales impacted as money-squeezed and insecure consumers limited their…
After two years of strong growth which have seen womenswear recovering from the declines seen during the pandemic, in 2023, the category’s growth is expected to slow down. The limited growth in womenswear has been driven by the challenging economic…
At the end of 2021, a new law went into effect requiring a deposit of ILS0.3 for all bottles of 1.5 litres and above. This had a direct impact on prices of water in 2022, as 1.5 litres is a very popular size for water bottles. After the tax on…
The tax on all sweetened beverages was removed at the end of March 2023, as a result of opposition from the ultra-Orthodox community. The Ministry of Health required retailers to lower prices within three days of the tax being removed, with the…
In 2023, prices have continued to rise in the packaged food and beverages market, and this has impacted coffee as well. This has largely been due to the high rate of inflation, with rising costs of transportation, energy and raw materials, and…
The tax on all sweetened beverages was removed at the end of March 2023, with the Ministry of Health requiring retailers to lower prices within three days of the tax being removed. The removal of the tax led to the lowering of prices in the…
Prime energy drink entered the Israeli market in 2023. Due to its popularity on TikTok, the drink has been very popular from the start. The strong role of social media in the brand’s expansion – and, indeed, its development, in which the YouTube…
The cost of living has continued to rise in 2023. Israel's rate of inflation reached 5.3% in January 2023, the highest since 2008. Housing prices rose 20.3% in 2022. Electricity prices rose by 8.6% in August 2022 and, as the price of coal continued…
Opposition from the ultra-Orthodox community led to the tax on all sweetened beverages being removed at the end of March 2023. The ultra-Orthodox community includes many heavy users of sugary and artificially sweetened carbonates, along with…
Prices have risen in the other hot drinks category, as the leading player, Strauss Group Ltd, has increased the prices of its Chocolit brand. After the salmonella incident that left many of Strauss's products absent from retailers’ shelves, these…
In 2023, the Israeli supermarket chain, Shufersal, launched its own line of RTD coffee. The private label coffee contains fresh milk, like Tnuva’s launch of Ice Coffee in a cup, and the retailer advertises that it uses 100% Arabica beans. Shufersal…
The tax on all sweetened beverages was removed at the end of March 2023. With the government claiming that it was looking to lower the cost of living for locals, the Ministry of Health required retailers to lower prices within three days of the tax…
The ultra-Orthodox community expressed annoyance with the tax placed on sweetened soft drinks on 1 January 2022. With a tax on plasticware also in place, this community believed that these measures were weighted against lower socioeconomic groups,…
The tax on all sweetened beverages was withdrawn at the end of March 2023 and the Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax, which was marketed as lowering the cost of…
In recent years, green tea has seen high growth rates due to increasing awareness of its purported health benefits in an increasingly health conscious environment. However, local consumers are becoming increasingly interested in loose tea options,…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.
Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…
Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…
The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…
During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…
As the weather is getting warmer in Israel, consumers are forced to replace their air conditioners more often. As a result, demand for air conditioners and cooling fans remains constant. Furthermore, many consumers replace their air conditioners…
Overall, the consumer appliances market in Israel was navigating political uncertainties in 2023, while embracing change through regulatory reforms and an emphasis on energy efficient technologies. After the big surge in sales with the COVID-19…
In September 2022, Israel removed the requirement for the Standards Institute of Israel to inspect household and industrial electrical products when they were being imported. Importers can now self-declare compliance with EU regulations, enabling…
After the uplift in sales in 2020 and 2021, when the COVID-19 crisis led to a marked increase in people cooking at home and, therefore, a rise in consumers investing in cooking equipment, the food preparation appliances category saw a decline in…
In late 2022, prices increased by 10-15%. Distributors placed big orders ahead of these price increases. Moreover, consumer demand fell significantly, leading to a surplus of inventory in 2023. Consumers were reluctant to invest in big ticket items…
In January 2023, Israel saw a surge in housing supply with 53,000 unsold homes. Nonetheless, the slowing down of the housing market led to depressed demand for large cooking appliances at the beginning of 2023. Moreover, this trend continued as the…