Israel

Butter in Israel had a very high customs tax of 126-140%. This made importing butter unviable for players in the category, except for specific importers allowed to import small amount without the customs tax attached. In 2019, the country started to…

After the uplift in sales in 2020 and 2021, when the COVID-19 crisis led to a marked increase in people cooking at home and, therefore, a rise in consumers investing in cooking equipment, the food preparation appliances category saw a decline in…

Apparel and footwear is set to record mid-single digit growth in current value terms in 2023, which translates to a decline in constant terms driven by the challenging economic and political environment that have seen Israeli consumers limiting their…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

In 2023, paediatric consumer health continues to witness a strong performance, with current value sales predicted to be higher than in the previous year. In the years following the pandemic, the increase spread of common viruses and lower levels of…

The health and wellness trend has accelerated in Israel since the COVID-19 pandemic hit in 2020. Locals are increasingly aware of what they put into their body and seek out more natural products when it comes to consumer health. This holistic…

As occurred in 2022, laptops is the only computers category in Israel projected to expand in retail volume terms in 2023. Thanks to growing consumer appreciation for their portability, these devices continue to gain popularity at the expense of…

Despite the much lower average unit price of such products and their popularity in Israeli cuisine, slow cookers are seeing demand wane as consumers shift towards multi-cookers, which offer a slow cooking function together with functions such as air…

Because of the volatile political situation and challenging economic environment, consumers’ reduced spending power was strongly focused on essential items in 2023. If they did choose to spend money on non-essentials, however, they tended to do so on…

In January 2023, Israel saw a surge in housing supply with 53,000 unsold homes. Nonetheless, the slowing down of the housing market led to depressed demand for large cooking appliances at the beginning of 2023. Moreover, this trend continued as the…

In September 2022, supervised milk prices saw a strong increase in Israel. Moreover, in May 2023, the price of milk was set to rise by 16%, but, days before the intended implementation of the increase, the Minister of Finance and Minister of…

In-car entertainment in Israel has continued to contract in volume terms in 2023, with all categories set to register negative results in this respect. Demand for these products is in long-term decline, mainly because new mid- and higher-priced cars…

Away-from-home (AFH) tissue and hygiene saw current value growth in Israel in 2023, boosted by price rises. The latter part of the review period did, however, see some channels experience notable challenges, which dampened demand for AFH tissue, in…

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in 2024. The global price of sugar rose significantly in 2023, pushing up a key raw material cost for manufacturers of sweet biscuits. In May 2023, Diplomat increased the…

With the entry of the new government in January 2023, the new Minister of Treasury decreased the taxes on single use e-cigs and refillable liquid from 270% to 145% with an additional ILS4.64/ml. However, overall tax cannot be lower than ILS8.9/ml.…

In December 2022, Osem announced a price rise for many of its products, including pasta, of 5.9%. Six months later, Osem announced another price hike for its pasta, of 4.5%, that went into effect in June 2023. In May 2023, Shestowitz increased the…

In February 2022, Yachin increased the prices of its canned goods by an average of 24%. In the months following, the prices of canned goods continued to rise. While no major announcements were made regarding the increase in these products, the prices…

Tobacco smokers are considered at a higher risk when it comes to COVID-19 and this caused an increase in smoking cessation aids during the pandemic, as many locals tried to quit smoking. While locals are now learning to live with the virus in 2023,…

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…