Israel

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

In recent years, green tea has seen high growth rates due to increasing awareness of its purported health benefits in an increasingly health conscious environment. However, local consumers are becoming increasingly interested in loose tea options,…

The tax on all sweetened beverages was withdrawn at the end of March 2023 and the Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax, which was marketed as lowering the cost of…

The ultra-Orthodox community expressed annoyance with the tax placed on sweetened soft drinks on 1 January 2022. With a tax on plasticware also in place, this community believed that these measures were weighted against lower socioeconomic groups,…

The tax on all sweetened beverages was removed at the end of March 2023. With the government claiming that it was looking to lower the cost of living for locals, the Ministry of Health required retailers to lower prices within three days of the tax…

In 2023, the Israeli supermarket chain, Shufersal, launched its own line of RTD coffee. The private label coffee contains fresh milk, like Tnuva’s launch of Ice Coffee in a cup, and the retailer advertises that it uses 100% Arabica beans. Shufersal…

Prices have risen in the other hot drinks category, as the leading player, Strauss Group Ltd, has increased the prices of its Chocolit brand. After the salmonella incident that left many of Strauss's products absent from retailers’ shelves, these…