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Fatima Linares

Fatima Linares Industry Manager - Fashion

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Spanish, Castilian, English

About Fatima

In her role as Insight Manager for Fashion (Americas), Fatima works with a defined client list with sales partners, aiming to expand our engagement, supporting on renewals and upsell opportunities. She provides active input into relevant consulting projects and is responsible for creating strategic cross-industry content with a regional focus.

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Expertise

Fatima advises clients across industries on trends shaping the fashion industries. From macro trends to consumer insights, she has a strategic understanding of the opportunities and challenges companies in apparel and footwear and personal accessories face. She has a special interest in sustainability and consumer behaviour and habits. Before joining Euromonitor, Fatima worked in several companies across fmcg industries, including food, beverages, home care, tissue and hygiene, beauty and personal care, in marketing and commercial roles. She has over 20 years of managerial experience, overseeing teams of up to 80 individuals.

Recently Published Work

Article

How Does Fashion Retail Look in Latin America Post-Pandemic?

Fatima Linares

Fatima Linares

29 Apr 24

Despite the challenges faced since the pandemic, the Latin American fashion industry has proven to be resilient. By 2022, sales had surpassed 2019 levels, both in dollar and unit terms. The pandemic brought retail shifts to the regional industry benefiting retail e-commerce the most: this channel’s share jumped from 5% in 2019 to 14% in 2023. However, physical stores are still appealing to consumers in the region, forcing brands to carefully think their omnichannel strategies.

Article

Top Trends Shaping Personal Accessories in 2024 and Beyond

Fatima Linares

Fatima Linares

4 Mar 24

After moderate growth in 2022, global sales of personal accessories grew more strongly in 2023; however, geopolitical issues, the cost-of-living crisis and China’s slow recovery suggest a challenging macro environment, pushing brands to navigate into uncharted waters once again in 2024.

Article

Unlocking the Gen Z Code to Revolutionise Jewellery Sales.

Fatima Linares

Fatima Linares

1 Feb 24

Gen Z accounted for just over 23% of the world’s population in 2023. Understanding these consumers is not an easy task, as they are significantly different to their predecessors, have contradictory attitudes, and change preferences quickly.

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