HW Hot Drinks

Tea consumption in Turkey is vast, with most consumers drinking tea daily, and most tea produced within the country. According to the World Tea Committee, Turkey is the number one country by per capita consumption of tea. The tea industry in Turkey…

The pandemic resulted in heightened health and wellness awareness among local consumers, which has led to them reducing their intake of certain ingredients detrimental to their health, such as sugar, fat and salt. This trend continued to drive demand…

Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…

2022 saw a steep decline in demand for hot drinks in Switzerland and this can be seen as the natural reaction to the strong performances that were recorded in the category in 2020 and 2021, when the strict approach taken to social distancing and home…

Since the drastic increase of at-home consumption of hot drinks in response to the pandemic and the ensuing lockdowns, demand for hot drinks appeared to have somewhat normalised in 2022. Local consumers are enjoying hot drinks, usually in the form of…

Despite Ireland remaining loyal to its tea-drinking heritage, exemplified by positive performances for Barry’s Tea and Lyons in recent years, local consumers are following health and wellness trends and shifting towards fruit/herbal tea, as the…

In 2022, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…