The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Honduras.
Steady economic growth in Honduras in 2023 boosted consumption and demand for beer, wine, spirits, and RTDs, with beer being the largest category. Sales through restaurants, bars, and nightclubs continued to grow, with a recovery in the on-trade…
In 2023, beauty and personal care in Honduras continued to recover from the impact recorded in previous years of the pandemic. However rising inflation, exacerbated by the market’s high dependence on imports, and high unemployment led to consumer…
Consumer health in Honduras experienced a year of growth in value terms in 2023 that was in line with the country's inflation. Categories such as analgesics, cough, cold and allergy (hay fever) remedies, dermatologicals, and sports nutrition…
Cooking ingredients and meals registered value sales growth across the market in 2023 due to rising prices while volume sales growth was modest. Consumers sought out lower priced options such as private label and stand-up pouches due to ongoing…
Sales of dairy products and alternatives maintained steady growth in Honduras in 2023, benefiting from the return of parents to the workplace and children to their places of education and subsequent boost in impulse purchases. While the market…
In 2023, the prices of home care continued to rise, though to a lesser extent than in 2022. Some households turned to lower priced brands and savings formats. Multifunctional cleaning products, such as bleach and powder detergent, remained popular,…
Hot drinks saw a contraction in retail volume sales in 2023. Moreover, despite some recovery, foodservice failed to reach pre-pandemic levels. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops. This…
Violence mars Honduran society and economic freedom, although state finances continued to improve. Economic momentum is slowing, as exports and remittances growth slow, but lower inflation will ease the pressure on households. Whilst the population…
Retailing in Honduras continued to recover in 2022 in the wake of the pandemic. The industry proved highly resilient despite inflation and high levels of poverty in the country. Modern grocery retailers continued to make inroads due to their…
During 2024 sales of snacks suffered from inflationary pressures which dampened growth in volume sales. Imported brands lost competitiveness due to their higher prices as constraints on disposable income stimulated consumer caution in their spending…