Home laundry appliance manufacturers are expected to continue innovating in the upcoming period, building on recent technological advances, such as auto dosage and the more efficient use or water. The future is expected to see further investment in appliances that avoid water contamination from microfibres and detergents and help to reduce their environmental footprint.
Drying machines will continue to offer growth opportunities in the upcoming period, due to the low household penetration in Portugal compared to other European countries. Despite the traditionally warm weather in Portugal, properties with small or no balconies and building policies that forbid clothes from being hung outside, are forcing families to purchase a dryer.
More affordable prices are expected in dryers over the forecast period compared to the review period when having a dryer was considered a luxury. However, as flats become smaller in Portugal, consumers will increasingly use self-service laundries for washing and drying clothes.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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