There are growing concerns over the environmental hazards of washing cycles, including energy expenditure, water waste and microplastic pollution. Therefore, consumer appliance manufacturers are focusing on increasing their environmental footprint, thereby also improving a product’s technological features.
The competitive landscape of home laundry appliances is fairly consolidated among three major players, with Whirlpool retaining its leadership through its Consul and Brastemp brands. While Samsung and LG seek growth through a premiumisation strategy, the entry of the new Chinese manufacturer, Hisense, with its automatic washer dryer models, adds to the competition.
In Brazil, instalment payments play a significant role within consumer spending, including pharmacies, supermarkets, hypermarkets, home products specialists, and appliances and electronics specialists, among others. Within home laundry appliances, freestanding automatic washing machines and automatic washer dryers are big-ticket purchases for local consumers, who often turn to payment by instalment to be able to afford them.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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