Health and Wellness

The consumer base in Turkey increased in 2022, as the country saw substantial immigration, and also a strong influx of tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…

Traditionally, an Indian breakfast generally consisted of cooked food such as idli, dosa, paratha, and upma. However, in the past few years, with increasingly hectic lifestyles, urban consumers have been pressed for time, and consumers have looked…

Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…

In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…

While sales of meat free staple foods remained negligible in Mexico in 2022, various brands of plant-based meat alternatives are becoming more visible on retail shelves. Previously, these products were available almost exclusively via specialist…

Bread is the most commonly eaten major source of carbohydrates in New Zealand. However, keto diets and an overall increasing awareness about managing caloric intake is seeing consumers seek out low carb versions of their favourite products. Goodman…

While vegetarian staple foods continued to gain strength in Poland in 2022, they were already treated as basic products by Polish consumers. For this reason, producers have been attempting to raise consumers’ interest with additional features in…

The purchasing decisions of consumers are increasingly influenced by health concerns. Rising awareness of health was particularly accelerated by measures from the government in the form of its Healthy Food Strategy to ensure the health of the nation…

In 2022, amid inflationary pressures and the higher cost of living in Singapore, consumers placed greater emphasis on essential goods and often prioritised cheaper alternatives with similar quality and health benefits, resulting in uneven value…

2022 saw many South Africans reduce their spending on perceived non-essentials as the cost of living increased. In many aspects, health and wellness demands from consumers took a backseat in their priorities, given inflationary pressures. Major…

The idea of health and wellness varies at a category level within staple foods. For instance, high fibre products that use whole grains have a strong position in rice, baked goods, and breakfast cereals. Sales of grain-added rice, such as brown rice,…

In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…

Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…

In 2022, more consumers, particularly those of the younger generation, started looking for high protein staple foods as a result of the fitness craze. An increasing number of people began to visit gyms and exercise regularly in the review period.…

At the beginning of the review period, gluten free staple foods was an underdeveloped category. Specialised channels such as health food stores and organic supermarkets were the main distribution channels and consumers who struggled with issues…

Awareness of healthy eating is rising in the country, especially the need to reduce sugar intake. For instance, in December 2019, the United Arab Emirates adopted an excise tax of 50% on beverages with high sugar or sweetener content to improve the…

One of the major issues of the pandemic was that people had fewer opportunities to do physical activities, as they stayed at home most of the time. Accordingly, many people gained weight, with the number of people diagnosed with overweight and…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Local consumers have been paying greater attention to their diets as well as their gut health since the pandemic. As such, when consumers in Hong Kong choose cooking ingredients and meals, the natural claim is one of their main concerns. It is…

Hong Kong started 2022 with the fifth wave of COVID-19, with over 1.2 million citizens testing positive during the first quarter of the year. The outbreak dramatically intensified consumers’ concerns regarding their health and wellness, particularly…

The pandemic resulted in heightened health and wellness awareness among local consumers, which has led to them reducing their intake of certain ingredients detrimental to their health, such as sugar, fat and salt. This trend continued to drive demand…

The current health and wellness trend, which was accelerated by the emergence of the pandemic in Hong Kong, has resulted in the launch of a wide range of healthy snacks. Snacks based on vegetables and options accompanied by claims such as high…

Since the pandemic, local consumers have become extremely aware of the importance of health and wellness. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 71% of Hong Kong respondents stated that they…

Local consumers have been paying greater attention to their diets since the pandemic and, therefore, are exploring different dietary plans. In Hong Kong, flexitarian has, in fact, attracted the most attention. A local survey indicates that the city's…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

During 2022, convenience and health and wellness remained two of the most important megatrends influencing demand patterns among Austrian consumers and this combination of a desire to eat healthier types of convenience food supported strong growth in…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

2022 saw further expansion of the subgroup of Austrian consumers who are paying significant attention to their physical and mental health and the role that their diet plays in maintaining good physical and mental health. This has supported rising…

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…

Health and wellness savoury snacks remained highly popular among Austrian consumers at the end of the review period as significant numbers of local consumers looked to reduce their intake of snacks that are high in salt, fat and artificial…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

2022 saw suppressed demand across Norway’s cooking ingredients and meals industry due to the resumption of the cross-border shopping that was extremely popular among local consumers prior to the onset of the COVID-19 pandemic. This also adversely…

Most categories across health and wellness dairy products and alternatives in Norway underperformed over the course of 2022 and this can be attributed mainly to the resumption of cross-border shopping among the local population as the country’s…

The return to snacking as a common dietary habit among the Norwegian population during the post-pandemic era supported positive growth across many categories of health and wellness snacks during 2022 as local people returned to their active…

2022 was an interesting year for the health and wellness soft drinks industry in Norway as demand patterns continued to be shaped by two countervailing trends. The first of these was the positive impact of domestic tax policy, specifically the…

Towards the end of the review period, Norway’s health and wellness staple foods industry continued to record rising sales as a result of the development of the overall health and wellness trend. The largest category across the industry is natural…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

2022 saw demand continue to increase across numerous categories of health and wellness cooking ingredients and meals, with these positive growth trends very much in line with the prevailing attitudes among Swiss consumers towards the dangers of…

During early 2022, Bio Suisse introduced new regulations relating to the production of organic cow’s milk in Switzerland, including a significant tightening of rules relating to the feed that is given to cows. Specifically, the proportion of…

2022 saw a steep decline in demand for hot drinks in Switzerland and this can be seen as the natural reaction to the strong performances that were recorded in the category in 2020 and 2021, when the strict approach taken to social distancing and home…

Swiss consumers are generally already acutely aware of the immediate health dangers of excessive sugar consumption, including tooth decay and weight problems. Moreover, it is widely understood among the local population that the long-term health…

2022 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland as consumer awareness of the health benefits of consuming health and wellness products generally continued to increase. Numerous categories of health…

The high overall consumption of processed meat and processed seafood in Switzerland presents significant opportunities for companies and brands that offer health and wellness organic versions of such products and, in particular, plant-based…