Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The idea of health and wellness varies at a category level within staple foods. For instance, high fibre products that use whole grains have a strong position in rice, baked goods, and breakfast cereals. Sales of grain-added rice, such as brown rice,…
In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…
Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…
In 2022, more consumers, particularly those of the younger generation, started looking for high protein staple foods as a result of the fitness craze. An increasing number of people began to visit gyms and exercise regularly in the review period.…
At the beginning of the review period, gluten free staple foods was an underdeveloped category. Specialised channels such as health food stores and organic supermarkets were the main distribution channels and consumers who struggled with issues…
Awareness of healthy eating is rising in the country, especially the need to reduce sugar intake. For instance, in December 2019, the United Arab Emirates adopted an excise tax of 50% on beverages with high sugar or sweetener content to improve the…
One of the major issues of the pandemic was that people had fewer opportunities to do physical activities, as they stayed at home most of the time. Accordingly, many people gained weight, with the number of people diagnosed with overweight and…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Local consumers have been paying greater attention to their diets as well as their gut health since the pandemic. As such, when consumers in Hong Kong choose cooking ingredients and meals, the natural claim is one of their main concerns. It is…
Hong Kong started 2022 with the fifth wave of COVID-19, with over 1.2 million citizens testing positive during the first quarter of the year. The outbreak dramatically intensified consumers’ concerns regarding their health and wellness, particularly…