Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
Competition in the health and wellness market is more intense than ever, as the COVID-19 pandemic has increased e-commerce use and thus the availability of smaller brands. Meanwhile, economic uncertainty has strengthened demand for private label,…
Clean label has become more pertinent in recent years and claim visibility has become more essential with the rise of e-commerce. The definition of clean products is also nudging past the limits of health and nutrition to cover a more holistic…
Plant-based eating and alternative proteins are dynamic, disruptive forces in the food and nutrition market, gaining in popularity as consumer motivations regarding consumption of these foods grow. The global Coronavirus pandemic provided a boost and…
Baby food players face challenges ahead given the unfavourable sociodemographic conditions, which will result in reduced volume sales growth opportunities. Therefore, premiumisation strategies will be paramount, driven by greater focus on innovation,…
The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…