Ghana

Home care continued to see dynamic growth in current value terms across all categories in 2023, but this was due to soaring inflation and the rising cost of imports. In contrast, volume sales dropped sharply as consumers were forced to prioritise…

Rising prices due to high inflation continued to put pressure on demand for hot drinks in 2023 as consumers prioritised essentials when spending. Nonetheless, growth remains positive across the market, with consumers opting for more affordable brands…

Whilst Ghana enjoys a relatively low tax burden, public debt is rising and the state is increasingly stamping out opposition. Economic momentum is slowing in light of inflationary pressures, but the foreign investment climate looks promising. Whilst…

Retailing saw a surge in current value sales as inflation rates soared in 2022. With retailers still struggling to recover post-pandemic, consumer purchasing power was hit by rising retail prices. Consumers made cutbacks and focused on essential…

The snacks market in Ghana is set to experience a slight decline in both retail volume and value sales in 2024. Prices have risen as manufacturers have passed on significant increases in the costs of raw materials, packaging, energy, storage and…