The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ethiopia.
Although perceptions are improving, corruption remains pervasive and economic freedom has deteriorated. Ethiopia’s economy is resilient and has outperformed peers, partly driven by foreign investment, but inflation is high and dependence on…
Soaring inflation, due to the continuing civil war, as well as price pressures arising from the war in Ukraine, led to consumers cutting down on discretionary spending. On top of inflation, drought further aggravated supply chain disruptions. Within…
The snacks market is set to be hampered by high inflation in 2023, leading to muted growth of non-essential categories, such as boxed assortments. While the market is recovering from the economic shock of COVID-19, with sales maintaining positive…
Despite facing challenges such as political instability, internal conflicts, and disruptions in the value chain following the Russia invasion of Ukraine, the Ethiopian soft drinks market continued to grow steadily in 2023. Water shortages increased…
The worst drought in 40 years pushed local food prices up while Russia’s war in Ukraine has led to further price pressures. To curb inflation, interest rates were raised and the currency depreciated making imports more expensive. Despite this, demand…