The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ethiopia.
A high rate of inflation, averaging 30% in 2023, forced consumers to cut down on spending on non-essential items, and even to reconsider the food they purchased to reduce their expenditure. Rx medications continued to be widely purchased under the…
Home care posted stronger growth in retail volume terms in 2023 compared to 2022 with sales boosted by more stable prices and renewed consumer confidence. The consumer base for home care is widening due to investment in sanitation projects and modern…
Despite facing challenges such as political instability, internal conflicts, and disruptions in the value chain following the Russia invasion of Ukraine, the Ethiopian soft drinks market continued to grow steadily in 2023. Water shortages increased…
Although perceptions are improving, corruption remains pervasive and economic freedom has deteriorated. Ethiopia’s economy is resilient and has outperformed peers, partly driven by foreign investment, but inflation is high and dependence on…
Coffee dominates retail volume sales of hot drinks in Ethiopia. Coffee has a long history in the country and is regularly consumed by most adults. Retail volume sales of coffee continued to expand in 2023, while tea also grew from a small base and…