Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, depilatories in Estonia recorded positive retail value growth, with retail volume sales rising in hair removers/bleaches and women’s razors and blades. This was an improvement compared to the review period, with the warm weather in 2023…
Sales of dermatologicals have benefited from the return to normal activities following the lifting of pandemic-related restrictions. Consumers are out in public again and socialising and are consequently looking to treat any conditions to ensure thy…
Post-pandemic habits are driving the growth of dietary supplements in 2023. During COVID-19, sales of dietary supplements increased in Estonia, with consumers seeking products to aid immunity and remain healthy, and sales continue to be supported by…
Digestive remedies is one of the smaller OTC categories in Estonia, encouraging less demand than vitamins and dietary supplements and analgesics, which most consumers use during periods of seasonal flu and colds. However, during 2022, the category is…
Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…
Growth in direct selling current value sales in 2022 was up significantly on 2021. While this was partly because spiralling inflation caused unit prices to rise, the improvement was primarily explained by reduced concern about community transmission…
About four-tenth of Estonian households own a dishwasher and despite reduced purchasing power, consumers were still reluctant to forego the convenience of automatic dishwashing. Instead, they traded down and for instance opted for powder instead of…
Drinking milk is expected to register healthy current value and volume growth in 2023. A significant number of newly-arrived migrants from Ukraine, escaping from the war, is also expected to increase volume sales. However, inflation is expected to…
The report examines the economic landscape of Estonia and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by exports, private consumption,…
Olive oil recorded the fastest value and volume growth in 2023 as more Estonians adopt a healthy diet. Consumers have become more mindful of the food and ingredients they consume, leading many to opt for healthier edible oils such as olive oil.…