Estonia

Shelf stable fruit and vegetables is enjoying strong growth volume growth in 2023, as Estonians spend less time canning fruit and vegetables at home. Shelf stable tomatoes is witnessing the highest demand, since these are more frequently used in…

In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium…

Overall, polishes registered marginal volume growth in 2023, as well as a fall in constant value sales, as continuing rising costs hit profit margins. Furniture polish was the strongest performer in terms of value and volume growth, with metal polish…

While sales are still relatively low, there is an appetite for plant-based dairy and it is expected to register very healthy current value and volume growth in 2023. Value sales are largely driven by younger consumers, who consider plant-based…

Although Estonia enjoys substantial economic freedom and tackles corruption effectively, state finances are deteriorating but remain sustainable. The economy is experiencing recession and stagflation, whilst its highly open nature creates risks for…