Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Snacks is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. In…
Smokeless tobacco, e-vapour products and heated tobacco in Estonia performed well in retail volume sales terms in 2023. E-vapour products and heated tobacco are emerging as the major competitors to regular combustible cigarettes. These product types…
Skin care products showcased a strong performance in 2023 in Estonia, with double-digit retail value growth and positive retail volume in areas such as anti-agers, lip care and facial cleansing wipes. Despite some level of economic uncertainty,…
While savoury snacks is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. Savoury snacks with a healthier positioning are expected to…
Soy sauces recorded the fastest growth in both volume and value terms in 2023 thanks to the rising popularity of Japanese cuisine and Estonians cooking Asian dishes at home with soy sauce. In addition, soy sauces are increasingly being used to…