Estonia

Ice cream is expected to register moderate volume growth, though constant value sales are expected to be unchanged, as continuing high inflation cuts into profitability. With inflation still being high, consumers look for value for money and Unilever…

Chocolate confectionery is expected to be the best performing snack in 2023, with healthy constant value and volume growth. Per capita consumption is on the rise, largely fuelled by a growing appetite for dark chocolate, which is seen as healthier.…

Although Estonia enjoys substantial economic freedom and tackles corruption effectively, state finances are deteriorating but remain sustainable. The economy is experiencing recession and stagflation, whilst its highly open nature creates risks for…

In 2023, sales of sports nutrition are benefiting from consumers leading increasingly healthy lifestyles and rising nutrition education. In addition, sports nutrition products are now very well perceived as the scepticism among the general public…

While sugar confectionery is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. In terms of value growth, mints are expected to be the…

Cheese is expected to register muted constant value growth, but healthy volume growth in 2023. A significant number of newly-arrived migrants from Ukraine, escaping from the war, is also expected to increase volume sales. However, inflation is…

Post-pandemic habits are driving the growth of dietary supplements in 2023. During COVID-19, sales of dietary supplements increased in Estonia, with consumers seeking products to aid immunity and remain healthy, and sales continue to be supported by…

While grocery retailers in Estonia showed a markedly improved performance in terms of overall current value sales growth in 2022, this was mainly due to soaring inflation fuelled by the global recovery from the pandemic and the fallout of Russia’s…

In 2023, the beauty and personal care landscape in Estonia recorded positive retail value growth, somewhat driven by increased price points. However, inflation was not as high as in 2022, which led retail volume growth in areas such as skin care,…

In 2023, the demand for Rx/reimbursement adult incontinence witnessed continued growth in Estonia, with both value and volume experiencing an upward trajectory. This growth trend persisted despite the ongoing challenges associated with limited…