Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Energy drinks is the other robustly performing category, along with sports drinks. Whilst energy drinks took a hit during the pandemic lockdowns, off-trade volume growth has followed a most positive trajectory over the review period and this…
Sales in energy drinks are only seeing modest off-trade growth, as the category has a fairly limited consumer audience and faces competition from other soft drinks. On the positive side, the revival of domestic and international travel helps to…
Despite budget limitations stemming from high inflation, sales of energy drinks sustained a positive trajectory in 2023. This resilience can be attributed to Mexicans' perception of these beverages as a convenient source for a quick energy boost, and…
Due to urbanisation and the rising number of consumers aged 18-24 in Morocco, sales of energy drinks recorded dynamic growth in 2023. Ongoing urbanisation stimulates sales since these products are mainly available and consumed in bigger cities.…
Similarly to other soft drinks categories, energy drinks value sales growth was spurred by broader inflationary pressures in 2023. However, energy drinks also continued to see a notable rise in volume sales during the year. Indeed, the category…
The year 2023 witnessed a wave of new launches in energy drinks. Cway Food & Beverages Co Nig introduced Boxi Energy Drink, positioned as a health-conscious energy beverage, devoid of caffeine and other potentially unhealthy stimulants. Available in…
In 2023, energy drinks saw off-trade volume sales rise as demand was driven by the younger generation of consumers, mostly Millennials and Gen Z, whose demand increased as they resumed partying and socialising after the disruption resulting from the…
Sales of energy drinks have rocketed in Norway over the review period with sales almost doubling in retail volume terms. Successful marketing campaigns have resulted in widespread adoption of these products with some consumers drinking one or two…
Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…
Following a challenging period during the pandemic that led to the suspension of events and gatherings, resulting in people staying at home, the lifting of restrictions in 2022 significantly impacted sales of energy drinks. As social activities…