Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
The previously robust growth of energy drinks in Hungary experienced a slowdown in 2023. This slowdown is primarily attributed to the significant increase in prices for food and beverages, which prompted consumers to reduce their purchases of…
Energy drinks is projected to continue to see strong off- and on-trade volume growth over 2023. Consumers increasingly looked for drinks that can help them to give the best of themselves. The penetration of energy drinks in Ireland remained quite…
Prime energy drink entered the Israeli market in 2023. Due to its popularity on TikTok, the drink has been very popular from the start. The strong role of social media in the brand’s expansion – and, indeed, its development, in which the YouTube…
Due to urbanisation and the rising number of consumers aged 18-24 in Morocco, sales of energy drinks recorded dynamic growth in 2023. Ongoing urbanisation stimulates sales since these products are mainly available and consumed in bigger cities.…
For a significant period, energy drinks seemed to be resistant to all negative factors influencing the soft drinks category. It registered solid volume growth in 2021, when many categories declined due to the rising prices caused by the newly…