Energy Drinks

The previously robust growth of energy drinks in Hungary experienced a slowdown in 2023. This slowdown is primarily attributed to the significant increase in prices for food and beverages, which prompted consumers to reduce their purchases of…

Energy drinks remained one of the most dynamic categories in terms of growth in 2023. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are…

Energy drinks is witnessing continuing robust growth in retail volume and value sales, supported by heavy investment in marketing campaigns, outdoor ads and TV commercials. Players are also invested in their social media presence and in partnerships…

Awareness of energy drinks has traditionally been very low in Egypt with consumption mostly limited to affluent consumers who can afford products like Red Bull, Power Horse, Hype, and other premium brands. However, the launch of Sting from Rockstar…

Energy drinks posted overall positive volume growth in 2023. This was driven by reduced sugar energy drinks sales, while regular energy drinks experienced a slight decline in volume sales. Regular energy drinks still account for a larger share of…