El Salvador

Despite ongoing inflationary pressures, sales of beauty and personal care in El Salvador in 2023 continued to grow. Products such as shampoo and toothpaste benefited from regular usage and more dynamic promotions, while pack sizes polarised between…

The report examines the economic landscape of El Salvador and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending.…

The number of households is set to increase slightly, while the average household size will remain unchanged in El Salvador over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

Volume sales of cigarettes grew in 2023 despite the decline in smoking prevalence. Much of this stemmed from a reduction in smuggling via gangs and wider distribution of legitimate brands. However, despite a strong reduction in contraband, illegal…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…