El Salvador

Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant…

Sales of dairy products and alternatives achieved only moderate growth in 2023. However, the market was affected by inflationary pressures, particularly in the prices of imported products such as milk formula, a category that is solely dependent on…

Sales of cooking ingredients and meals rose marginally in volume terms in 2023 as the home cooking trend experienced during the pandemic faded dramatically. Inflationary pressures and economic uncertainty stimulated growing price sensitivity which…

Retail volume sales of soft drinks slowed in 2023 over the previous year, while the on-trade made a return to pre-pandemic levels. Although rising health consciousness supported growth in juice to the detriment of carbonates, carbonates and bottled…

Hot drinks registered a decline in retail volume sales in 2024. Despite some recovery, foodservice failed to reach pre-pandemic levels. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops. This mature…