El Salvador

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Volume sales of cigarettes grew in 2023 despite the decline in smoking prevalence. Much of this stemmed from a reduction in smuggling via gangs and wider distribution of legitimate brands. However, despite a strong reduction in contraband, illegal…

The number of households is set to increase slightly, while the average household size will remain unchanged in El Salvador over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The report examines the economic landscape of El Salvador and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending.…

Despite ongoing inflationary pressures, sales of beauty and personal care in El Salvador in 2023 continued to grow. Products such as shampoo and toothpaste benefited from regular usage and more dynamic promotions, while pack sizes polarised between…

Inflationary pressures and raw material shortages impacted the retail prices of tissue and hygiene in 2023, though to a lesser extent than in 2022. Lower purchasing power forced consumers to reduce their spending and seek out local brands and private…

Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…

Although government finances improved in El Salvador, the state continues to exhibit authoritarian tendencies and corruption remains an issue. Whilst inflation has fallen, economic momentum is moderating and the country’s high dependence on…

Driven by natural increase, El Salvador’s population will expand at a slower pace than the Latin America region overall in 2021-2040. Meanwhile, net migration will remain negative as many emigrate. An acceleration of the ageing trend will impact…

Volume sales of staple foods saw slow growth in 2023 while values rose due to inflationary pressures. The normalisation of lifestyles in the wake of the pandemic reduced the home cooking trend and lowered demand for products such as shelf stable…