Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Headphones moved back into growth in 2023 despite the continuation of economic problems. Foreign currency shortages imposed a heavy burden on this category, as virtually all headphones are imported into Egypt. Inflation and the weaker Egyptian pound…
The major focus in health and beauty specialists in Egypt has shifted from premium brands to ones using all natural ingredients, vegan products and reduced levels of chemicals in the production of products. In this vein, the offers of many brands,…
Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…
Retail volume sales continues to decline in 2023 with high inflation and the currency devaluation further eroding consumer purchasing power. In the face of economic uncertainty, consumers are limiting the amount they can spend on luxurious…
The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average
Population growth and a rising number of households provided sales drivers for home insecticides at the end of the review period. Demand for home insecticides remained stable in 2023, and was almost unaffected by the increase in unit prices. However,…
Automatic washing machines continue to see healthy volume growth in 2023, following the sharp rise in purchases in the year prior. Automatic washing machines witnessed exceptional growth in 2022, as consumers invested in these appliances before…
The entry of a new player has added dynamism to home products specialists in Egypt. The home-grown brand Nordica aims to deliver a unique identity in the market by bringing Scandinavian comfort to the Egyptian furniture scene. The mission is to…
LCD’s made a solid recovery in 2023 after a somewhat difficult performance in the previous year. There has been a sharp increase in the share of LCD TVs with built-in receivers, which now account for almost 50% of retail volume sales in 2023. A…
Soaring prices in the hosiery category led to double-digit value growth in 2023, although volume sales reported a significant decline. High inflation remains an issue fuelled by escalating input costs, including raw materials like cotton. The…