Egypt

Skin care saw strong current value growth in Egypt in 2023, while volumes fell slightly as a result of significant price increases. Prices were affected by the significant devaluation of the Egyptian pound, which made imported raw materials and…

Sleeping pills are in high demand in Egypt, leading to double-digit retail value growth in 2023. Sleep problems are very common in the country, with many people struggling to fall asleep or stay asleep, impacting their daily lives. Sleeping pills can…

Egyptian consumers continue to prefer meeting for coffee at home rather than cafés in 2023, which is driving sales of standard coffee makers. The higher price of standard coffee makers has forced consumers to shift away from espresso and pod coffee…

Small local grocers in Egypt continued to dominate grocery retailers in outlet and value sales terms in 2023. The US FDA (Food and Drug Administration) has confirmed the dominance of traditional grocery retailers in Egypt towards the end of the…

2023 saw a continued rise in demand for smokeless tobacco, e-vapour products and heated tobacco in Egypt. Heated tobacco products saw a particularly dynamic performance, thanks to their sustained availability across all retail channels, from markets…

Snacks in Egypt is expected to witness a slight increase in volume sales in 2023 and large increase in value terms due to the instability in the market driven from significant increases in prices caused by global inflation and strong increases in the…

In 2023, soft drinks witnessed moderate retail volume growth and double-digit current value growth, supported by the continuous rise in prices across most categories. Economic uncertainty has been a key challenge for soft drinks manufacturers and…

In 2022, spirits recorded positive total volume sales for alcoholic drinks, as demand grew due to the changing drinking culture, with players being active in terms of innovation and new product development. Egy Bev introduced a new Whisky spirit onto…

Sports drinks are not popular in Egypt, with their penetration in the country having historically been inhibited by a combination of relatively high prices, limited availability and low awareness of their specific benefits. In 2023, retail prices of…

The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…

Sportswear saw a strong decline in current value sales in 2023, due to the substantial price increases seen in this category. Rising inflation has been exacerbated by the depreciation of the Egyptian pound leaving many consumers stretched…

Staple foods in Egypt is projected to see good growth in retail and foodservice volume sales and dynamic growth in retail current value sales over 2023. The steep rise in retail current value sales during 2023 owed much to the increase in prices. The…

Street stalls/kiosks registered the highest growth in value sales and also in terms of new locations in 2022. Difficult economic fundamentals benefitted street stalls/kiosks. High inflation caused by in particular increased energy prices due to the…

Sugar confectionery is expected to register a decline in volume sales in 2023 due to significant price hikes as Egypt imports many components necessary for food production from abroad, primarily edible oil and sugar. This makes manufactured products…

Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…

The performance of supermarkets in Egypt is positively impacted by the government’s “We Are All One” initiative. Introduced and monitored through the Egyptian government, the initiative aims to push retailers and suppliers to offer consumers extra…

Surface care witnessed an increase in prices by an average of 26% in 2023, but maintained positive sales in volume and value terms with respective growth rates of 2% and 28%. The higher prices were driven by currency devaluation, a high inflation…

Retail volume sales of sweet biscuits, snack bars and fruit snacks are set to continue rising during 2023, with volume growth higher than in the previous year. The rate of growth in retail constant value sales (2023 prices) of sweet biscuits, snack…

Sweet spreads is facing the same cross-category challenges which create huge value spikes due to skyrocketing unit prices in the inflationary context, along with low consumer spending power meaning a crash in volume sales. In the case of sweet…

Over the review period, there have been significant fluctuations in the supply of tea in Egypt. Imports have come under pressure due to currency devaluations and a deficit in foreign currency, making it hard for importers to bring raw materials into…