Egypt

Dominated by chocolate-based flavoured powder drinks, the other hot drinks category remains small in Egypt, with slow growth recorded in 2023, despite the arrival of new brands, including Abu Auf’s hot chocolate product. Egyptians are focusing on…

The other pet food category as a whole was affected by soaring inflation in Egypt in 2023/24, leading to a surge in current value sales, with far more moderate retail volume sales. The ownership of birds, fish, and other small mammals/reptiles is not…

Developing and marketing products specifically for paediatric use involves adherence to strict regulatory requirements in Egypt. These regulations are in place to ensure the safety, efficacy, and appropriate dosing of products for children. The…

As body shavers are mainly imported as complete products, the category witnessed a sharp increase in retail prices during 2022, followed by a further 40% increase in 2023. With the high cost of living affecting consumers, many shifted away from…

Authoritarianism is leading to ‘repressed’ economic freedom in Egypt, whilst corruption remains an issue. Although energy exports have fuelled strong economic growth, output is set to slow down in the short term, as extremely high inflation…