Egypt

Combination drugs are often used to treat multiple symptoms or conditions with a single medication. They can be very helpful in simplifying medication regimens and improving patient adherence. Combination drugs are also beneficial in a number of…

Amidst the ongoing economic challenges in Egypt, ranging from currency devaluation to inflation and restricted overseas transactions, credit cards have gained substantial traction. The reliance on credit cards is expected to surge further in the…

Dairy products and alternatives is witnessing an increase in current retail volume in 2023, despite a significant rise in current retail value terms due to price increases. Prices have risen more than 60% in 2023, following several waves of increase…

The Central Bank of Egypt reported a noteworthy 15% overall growth in the total number of electronic cards in Egypt by the end of 2022. Specifically, the number of debit cards in the market witnessed a substantial 12% growth. The government's ongoing…

Deodorants saw strong current value growth in Egypt in 2023. However, the category witnessed a small decrease in its volumes at the same time as its considerable increase in value, due to large increases in its prices. Indeed, prices increased by…

Overall, depilatories saw strong current value growth in Egypt in 2023. Women’s razors and blades witnessed the best performance during the year due to the convenience provided by such products, which is becoming crucial in the context of fast-paced…

Affordability is a key factor within dermatologicals, with some products on the landscape being very expensive for the average consumer. As such, people need to find products within their budget, allowing them to address their specific skin issues.…

There is a growing focus on preventive healthcare in Egypt; consumers have become more occupied with ways to prevent illness and maintain their health, particularly following the outbreak of COVID-19. While many are keen to reduce the risk of chronic…

Demand for digestive remedies continues to strengthen in 2023 as consumers suffer from more digestive ailments. Poor eating habits amongst all classes of the Egyptian population remain the main cause of growth in demand for digestive remedies. Eating…

Direct selling in Egypt has been transformed into a social commerce platform through evolving market dynamics, a significant reliance on social media platforms for news and trends and changing shopping behaviours. This shift is informed by the…

Discounters in Egypt benefited from significant company activity at the end of the review period. In April 2023, Development Partners International (DPI) announced a USD165 million equity investment in Kazyon Ltd, the UK parent of the largest…

Due to currency devaluations, import restrictions and foreign currency shortages, the unit price of dishwashers jumped by some 65% in 2023. Current value sales have skyrocketed since 2022 due to these soaring retail prices. The fear of currency…

In 2023, demand for dishwashing in Egypt continued to be driven by hand dishwashing, due to habit persistence and affordable prices. In addition, the possession rate of dishwashers in the country is extremely low. Therefore, hand dishwashing…

In 2023/24, sales of dog food in Egypt saw moderate growth in retail volume terms and substantial growth in current value terms, partly as a result of the ongoing economic challenges facing the country.

Drinking milk products is witnessing growth in both current retail value and volume, despite the huge increase in prices that were seen during the first quarter of 2023. This increase results from rising global prices of milk products, with the…

Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…

Egypt's economy grew in 2022, driven by increased exports, growth in manufacturing and construction, as well as strong Suez Canal activity. Nevertheless, Russia’s invasion of Ukraine has induced uncertainty over tourist arrivals, while weakening…

The headline in edible oils in 2023 is the huge increase in unit prices, leading to astounding value growth. However, on the other hand, this means many consumers cannot afford such oils, and volume is crashing in turn. There are a number of factors…

In 2022, Egypt’s urban landscape was rapidly evolving, with Cairo projected to maintain its status as the most populous city in the country by 2027. Suez stands out with strong internet connectivity, attracting digital businesses, while Asyut is…

Population expansion in Egypt in 2021-2040 will be driven by natural increase. Despite rapid ageing, Egypt will remain relatively young in a global context. Urbanisation will continue to be swift, although urban population will still be below 50% by…

Awareness of energy drinks has traditionally been very low in Egypt with consumption mostly limited to affluent consumers who can afford products like Red Bull, Power Horse, Hype, and other premium brands. However, the launch of Sting from Rockstar…

Egypt has a hot and dry climate, and this causes many consumers to suffer from dry eye. Additionally, an increasing population uses screens while working in an air-conditioned environment, which can further exacerbate dry eye symptoms.

Financial cards and payments in Egypt has seen a remarkable year in 2023, characterised by a notable shift from cash to card usage, larger transaction amounts, and a surge in new account openings. Government initiatives to boost financial inclusion…

Food preparation appliances saw retail volume growth slow in 2023. Average unit prices continued to rise amid repeated currency devaluations and higher inflation. In contrast to large cooking appliances, which are mainly dominated by local players,…

Footwear is witnessing volume sales decline in 2023, due to substantial price increases. As in apparel, footwear has been challenged with rising costs of raw materials like leather. The devaluation of the Egyptian pound and the war in Ukraine has…

Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are…

Full-service restaurants registered healthy growth in value sales and also in terms of the opening of new establishments in 2023. Despite an inflationary context, demand for eating out was high. Moreover, a new trend emerged in full-service…

General merchandise stores in Egypt registered retail value (constant 2023 prices) growth in 2023. This was due to the performance of departments stores, with variety stores seeing a drop in retail value sales in real terms. Less positively, the…

Gum in Egypt is set to witness growth in both volume and value terms in 2024 as demand is likely to be steady, despite a significant increase in its unit prices. Price increases were initiated in response to the rising costs of raw materials such as…

Hair care saw current value growth in Egypt in 2023. The category witnessed declining volumes and significant increases in value due to a considerable increase in its prices, which rose by more than 40%. These prices increased for several reasons,…

Headphones moved back into growth in 2023 despite the continuation of economic problems. Foreign currency shortages imposed a heavy burden on this category, as virtually all headphones are imported into Egypt. Inflation and the weaker Egyptian pound…

The major focus in health and beauty specialists in Egypt has shifted from premium brands to ones using all natural ingredients, vegan products and reduced levels of chemicals in the production of products. In this vein, the offers of many brands,…

Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…

Retail volume sales continues to decline in 2023 with high inflation and the currency devaluation further eroding consumer purchasing power. In the face of economic uncertainty, consumers are limiting the amount they can spend on luxurious…

The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average

Population growth and a rising number of households provided sales drivers for home insecticides at the end of the review period. Demand for home insecticides remained stable in 2023, and was almost unaffected by the increase in unit prices. However,…

Automatic washing machines continue to see healthy volume growth in 2023, following the sharp rise in purchases in the year prior. Automatic washing machines witnessed exceptional growth in 2022, as consumers invested in these appliances before…

The entry of a new player has added dynamism to home products specialists in Egypt. The home-grown brand Nordica aims to deliver a unique identity in the market by bringing Scandinavian comfort to the Egyptian furniture scene. The mission is to…

LCD’s made a solid recovery in 2023 after a somewhat difficult performance in the previous year. There has been a sharp increase in the share of LCD TVs with built-in receivers, which now account for almost 50% of retail volume sales in 2023. A…

Soaring prices in the hosiery category led to double-digit value growth in 2023, although volume sales reported a significant decline. High inflation remains an issue fuelled by escalating input costs, including raw materials like cotton. The…

Egypt continues to face significant economic challenges in 2023 led by soaring inflation, a devalued currency and difficulty obtaining foreign currency. Importers are facing major challenges as they struggle to pay import shipments, which has led to…

The number of households in Egypt is set to increase moderately over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by high inflation, which contributed to rising living costs. The…

Hypermarkets in Egypt witnessed dynamic retail value (constant 2023 prices) growth in 2023, as this format benefited from rising consumer price-sensitivity. Hypermarkets’ success in the face of adverse macroeconomic conditions in the country affected…

Ice cream in Egypt is set to see a small increase in volume sales and some increase in value sales as industry players decided not to fully pass on their rising production costs to consumers. Nevertheless, a further price rise is expected in the…

As a discretionary product, digital cameras are losing appeal as consumers struggle under the weight of high costs of living in 2023. Inflation has reached unprecedented levels in recent years and is for forcing consumers to rethink non-essential…

Demand for in-car navigation systems with satellite capabilities is steadily declining due to high prices and the shift to more affordable GPS navigation systems and smartphones. The import restrictions and foreign currency shortages in 2022 led to a…

Egypt is forecast to experience economic growth, leading to an increase in per capita disposable income. The population aged 40-44 will be the highest income earners per capita in 2027. Income inequality is moderate by global standards but is…

Jeans came under pressure in 2023 due to the substantial increases in retail prices. However, volume sales decline was not as pronounced compared to other major apparel categories. As a popular form of apparel in Egypt, demand for jeans has been more…

The juice category is witnessing strong value growth across most of its categories in 2023, driven by higher unit prices. Overall demand for juice continues to rise, unlike some other non-alcoholic drinks categories, although consumers are switching…

Due to high inflation and the successive currency devaluations that have hit the country since February 2022, the average unit prices of cookers doubled in 2022, followed by a further 38% increase in 2023. The vast majority of cookers in Egypt are…