Egypt

Despite the notable impact of high pricing on the overall demand for nappies/diapers/pants in Egypt, positive sales volume persisted during 2023. The sales volume of nappies/diapers/pants witnessed a modest decline, primarily driven by a sharp…

Retail sales of adult incontinence products in Egypt recorded double-digit growth in 2023. This value increase was largely driven by price increases, however, as inflationary pressures continued to be felt in the country throughout the year. During…

Despite price pressures stemming from high inflation and currency devaluation, the sales volume of facial tissues experienced positive growth in 2023. Boxed facial tissues particularly saw an increase in sales volume, accompanied by a double-digit…

Despite facing complex economic challenges, tissue and hygiene in Egypt demonstrated resilience during 2023, maintaining growth and expansion. Consumers exhibited heightened price sensitivity, with the cost playing a significant role in their…

Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic…

Baby and child-specific products saw current value growth in Egypt in 2023 despite the fact that the category saw downward pressure on volumes at the end of the review period as the difficult economic situation led consumers to rationalise their…

Bath and shower saw significant current value growth in Egypt in 2023, with demand remaining strong in the midst of challenging economic conditions and rising prices, as many products in the category are considered essential. The bath and shower…

Beauty and personal care witnessed a decline in volume sales in Egypt in 2023 and a substantial increase in value terms due to a considerable rise in prices. In a harsh economic environment, with inflation exceeding 35% in 2023, and no government…

In 2023/24, sales of cat food in Egypt saw moderate growth in retail volume terms and substantial growth in current value terms, partly as a result of the ongoing economic challenges facing the country.

Colour cosmetics saw current value growth in Egypt in 2023. However, volume sales were negatively impacted by the huge leap in prices seen during the year, which occurred in several steps. Prices increased by more than 40% in 2023 following…

Deodorants saw strong current value growth in Egypt in 2023. However, the category witnessed a small decrease in its volumes at the same time as its considerable increase in value, due to large increases in its prices. Indeed, prices increased by…

Overall, depilatories saw strong current value growth in Egypt in 2023. Women’s razors and blades witnessed the best performance during the year due to the convenience provided by such products, which is becoming crucial in the context of fast-paced…

In 2023/24, sales of dog food in Egypt saw moderate growth in retail volume terms and substantial growth in current value terms, partly as a result of the ongoing economic challenges facing the country.

Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are…

Hair care saw current value growth in Egypt in 2023. The category witnessed declining volumes and significant increases in value due to a considerable increase in its prices, which rose by more than 40%. These prices increased for several reasons,…

Mass beauty and personal care saw double-digit current value growth in Egypt in 2023 driven by the hard economic situation and the high rate of inflation, which reached more than 35%. The marked rise in prices, and lack of governmental control over…

Men’s grooming saw strong current value growth in Egypt in 2023, while volume sales fell slightly during the year. Growth was driven primarily by the fact that the prices of men's grooming products significantly increased. Reasons for these price…

Oral care witnessed a decline in volumes and a considerable increase in value sales in Egypt in 2023, due to the significant increase in its prices. Prices rose for several reasons, including currency fluctuations, with the Egyptian pound weakening,…

The other pet food category as a whole was affected by soaring inflation in Egypt in 2023/24, leading to a surge in current value sales, with far more moderate retail volume sales. The ownership of birds, fish, and other small mammals/reptiles is not…

Despite enormous economic changes, pet care in Egypt had a successful year in 2023/24, with robust volume growth and even stronger growth in current value terms. Limitations in imports due to foreign currency deficiency and inflation make it more…