Egypt

RTDs represented the fastest growing area of alcoholic drinks in Egypt in volume terms in 2023, and as such, was a key driver of growth in the market as a whole. The category was subject to a particularly high level of innovation during the review…

Compared to other alcoholic drinks categories, the market for spirits in Egypt registered only modest volume growth in 2023. This was due largely to its relatively high price point compared to other products, such as beer and wine, which made it…

The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…

Chocolate confectionery in Egypt is set to witness a decline in retail volume terms in 2024, continuing the trend of the previous year. Despite the positive impact of a growing population, demand is being curtailed by substantial increases in unit…

Demand for gum in Egypt is expected to grow slightly in 2024, despite a significant increase in unit prices. The latter was initiated in response to the rising costs of raw materials such as sugar, which were passed onto end consumers. At the same…