Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The market for alcoholic drinks Egypt saw continued growth in volume terms in 2023, despite a difficult economic climate. All categories saw significant price increases, as unprecedented inflationary pressures took their toll on manufacturing costs.…
Beer continued to lead the Egyptian market for alcoholic drinks in volume terms in 2023, as well as being a key of growth. Given its reasonable price, it remained the most affordable option for the average consumer, with prices typically ranging…
RTDs represented the fastest growing area of alcoholic drinks in Egypt in volume terms in 2023, and as such, was a key driver of growth in the market as a whole. The category was subject to a particularly high level of innovation during the review…
Compared to other alcoholic drinks categories, the market for spirits in Egypt registered only modest volume growth in 2023. This was due largely to its relatively high price point compared to other products, such as beer and wine, which made it…
The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…