Almost all significant categories of drinking milk products are projected to register further healthy retail volume growth over the forecast period. This performance is expected to be underpinned by the burgeoning culture of drinking milk in the country, supported by new launches, increased production and marketing and promotional activities.
Fraser & Neave Holdings is expected to set-up a new cow farm in Malaysia, to cater to local and overseas demand from 2024. The company, which owns a cow farm in Perlis, plans to expand into Negeri Sembilan by acquiring dairy farmland.
Dutch Lady Milk Industries is expected to exercise its optimisation strategy to focus mainly on the local expansion of drinking milk products. The leading player in drinking milk products plans to cease powder milk operations over the forecast period.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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