The forecast period is expected to see full fat fresh milk remain the dominant category of drinking milk products in Lithuania. The category has a very wide consumer base, with the general preference for fresh milk over shelf stable milk and the unavailability of fat-free fresh milk and semi skimmed fresh milk set to ensure a dominant position for full fat fresh milk throughout the forecast period.
The dominance of full fat fresh milk among the population of Lithuania is set to remain a major factor behind the limited prospects for the development of sales of shelf stable milk in the country during the forecast period. As mentioned above, shelf stable milk remains a far smaller category than fresh milk and this is unlike change before the end of the forecast period, with the image that UHT shelf stable milk has for being a more processed and therefore less healthy product than fresh milk expected to remain a major stumbling block to the development of the category.
Private label is set to gain ground in drinking milk products in Lithuania over the forecast period, with the improving reputation of private label in general, the spread of discounters chains and, to a lesser degree, chained supermarkets and the impact of the rising cost of living and recent high inflation on consumer spending all expected to contribute to this trend. In particular, the success of German-origin discounters chain Lidl with its private label range is encouraged Lithuania’s leading chained grocery retailer Maxima to expand its private label product range and increase its focus on offering higher quality private label products across numerous packaged food categories, including drinking milk products.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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