Market research on the retailing industry. Our reports feature a ...
Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Direct selling benefited from a rising number of agents, particularly women, in Tunisia in 2022. This surge in participation can be attributed to the intensified recruitment efforts of leading operators such as Avon, which actively sought to expand…
Before the pandemic, direct selling vendors were making efforts to improve their digital presence by providing both social media communication and e-commerce services in order to meet the demands of their customers and remain relevant. This shift to…
In Guatemala, the direct selling channel continues to rely heavily on in-person interactions as e-commerce penetration remains relatively low. The COVID-19 pandemic had a significant negative impact on direct selling in 2020 due to government…
Direct selling is seeing positive growth in 2022, albeit below the level of inflation. The category took a hit during the era of the pandemic, when restrictions on person-to-person contact severely dampened value sales, and 2021 only saw a modest…
The outbreak of the Coronavirus (COVID-19) pandemic hit direct selling companies hard as they were almost entirely dependent on their sales agents or distributors to generate sales. Restrictions on movement and socialisation stopped this model in its…