Dairy Products and Alternatives in Turkey

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Turkey?
  • Which are the leading brands in Dairy Products and Alternatives in Turkey?
  • How are products distributed in Dairy Products and Alternatives in Turkey?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Turkey

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baby Food in Turkey

KEY DATA FINDINGS

Retail volume growth slows as unit prices of baby food increase further
Brands, products and retail channels with lower price points gain traction as consumers become more price-sensitive
Standard milk formula shows dynamism
Liquid growing-up milk formula to benefit from lower-priced positioning
Leading brand owners to push marketing and communication campaigns and promotions
Innovative products with health and wellness claims to pique consumer interest
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 16 Distribution of Baby Food by Format: % Value 2018-2023
Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

Butter and Spreads in Turkey

KEY DATA FINDINGS

Shift from butter to more affordable margarine or perceived healthier olive oil
Small local grocers remains the leading channel but experiences growing competition from supermarkets and discounters
Manufacturers of branded products invest in marketing and communication campaigns
Butter is set to see a rebound in consumer preference
Foodservice volume sales to continue to climb out of pandemic slump
Price competition to exert downward pressure on unit prices
Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

Cheese in Turkey

KEY DATA FINDINGS

New and innovative products stimulate retail and foodservice volume growth
The average unit price sees a steep rise in 2023
Cream cheese and cheaper varieties of soft cheese enjoy higher demand
Growing importance of innovation and strategic marketing in cheese
Health and wellness cheese is predicted to undergo significant expansion
Private label is set to continue to gain momentum through discounters
Table 32 Sales of Cheese by Category: Volume 2018-2023
Table 33 Sales of Cheese by Category: Value 2018-2023
Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
Table 39 NBO Company Shares of Cheese: % Value 2019-2023
Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
Table 41 Distribution of Cheese by Format: % Value 2018-2023
Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

Drinking Milk Products in Turkey

KEY DATA FINDINGS

Hikes in unit prices of drinking milk products slow retail volume growth
Private label continues fast development and growth
Manufacturers and retailers invest in advertising and promotion to attract consumers
Increasing number of added-value and health-orientated drinking milk products
The packaging of drinking milk products is expected to evolve in line with key market trends
Foodservice is projected to continue to gain momentum
Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

Yoghurt and Sour Milk Products in Turkey

KEY DATA FINDINGS

The consumer demand for packaged hygienic health-orientated products fuels category growth
Kefir receives strong promotional support
Discounters dominates the distribution landscape
Rising health awareness is expected to drive demand
Companies are predicted to invest in promotional and educational campaigns
Downward pressure on unit prices
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

Other Dairy in Turkey

KEY DATA FINDINGS

Growing consumer demand for healthier products stimulates fromage frais and quark
Cream benefits from rising cooking at home habit
Currency devaluation influences hikes in unit prices
Healthier positioning and indulgence to boost other dairy’s appeal
Strong discounters to continue to push private label in other dairy
Improving economy and strong competition to exert downward pressure on unit prices
Table 69 Sales of Other Dairy by Category: Volume 2018-2023
Table 70 Sales of Other Dairy by Category: Value 2018-2023
Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 73 Sales of Cream by Type: % Value 2018-2023
Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

Plant-Based Dairy in Turkey

KEY DATA FINDINGS

Plant-based dairy rides healthier eating trend to double-digit retail volume growth
Companies launch products that appeal to the local palate
Supermarkets remains the leading channel despite growing competition
New varieties with functional properties are anticipated in the forecast period
Private label products and local brands are set to intensify the competitive landscape
E-commerce is well-positioned to capitalise on the growing consumer interest in plant-based dairy
Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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