Dairy Products and Alternatives in Sweden

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Sweden?
  • Which are the leading brands in Dairy Products and Alternatives in Sweden?
  • How are products distributed in Dairy Products and Alternatives in Sweden?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Sweden

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baby Food in Sweden

KEY DATA FINDINGS

Price hikes and declining birth rates challenge new product developments
Product launches focus on health and wellness, while packaging offers convenience
Semper AB retains its leading position but faces competition as organic becomes a standard
New ingredients and advancements will be seen in milk formula
Brands strengthen their relationship with consumers through advice and services
Players highlight their sustainability and corporate social responsibilities
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 16 Distribution of Baby Food by Format: % Value 2018-2023
Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

Butter and Spreads in Sweden

KEY DATA FINDINGS

Brands align communications to the home cooking trend to resonate with consumers
Healthy features are noted on packaging to entice retail volume sales
Butter continues to gain ground as the preferred choice for Swedes
Players focus on domestic ingredients to boost sales over the forecast period
Sustainability remains a growing trend as players promote their eco-friendly attributes
Private label becomes fierce competition for brands, focusing on sophisticated ingredients 
Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

Cheese in Sweden

KEY DATA FINDINGS

Rising price points lead consumers to search for deals while buying private label goods
Products align with the home cooking trend while offering families various sizes
Indulgence and flavour remain key selling points for cheese in Sweden
Local ingredients and domestic origin will continue to boost sales
Sustainability and health and wellness attributes remain key across the forecast period
Plant-based cheese is a growing area, but organic options continue to struggle
Table 32 Sales of Cheese by Category: Volume 2018-2023
Table 33 Sales of Cheese by Category: Value 2018-2023
Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
Table 38 NBO Company Shares of Cheese: % Value 2019-2023
Table 39 LBN Brand Shares of Cheese: % Value 2020-2023
Table 40 Distribution of Cheese by Format: % Value 2018-2023
Table 41 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 42 Forecast Sales of Cheese by Category: Value 2023-2028
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

Drinking Milk Products in Sweden

KEY DATA FINDINGS

Cow's milk suffers competition from plant-based milk, which is rising in popularity
Players launch value and family-sized packaging to aid consumers with reduced budgets
Launches focus on lactose-free offerings, with reduced sugar and fat
Domestic origin and farmers' stories feature in communications to boost sales
Private label becomes increasingly sophisticated to compete with branded goods
Little change in the competitive landscape, but organic milk sees a growing presence
Table 45 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 46 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 51 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

Yoghurt and Sour Milk Products in Sweden

KEY DATA FINDINGS

Players react to inflation by offering larger pack sizes, reducing price per volume
New product launches focus on flavour and mouthfeel to tempt consumers
Healthy attributes feature in new products, aligning with the rising health trend
Players focus on domestic origin and local ingredients to boost sales
Plant-based yoghurt is on the rise but unlikely to challenge traditional yoghurt
Players focus on sustainable packaging, reducing their use of plastic
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

Other Dairy in Sweden

KEY DATA FINDINGS

As unit prices rise, sales fall, with players looking to strengthen consumer loyalty
Launches focus on health and wellness to align with consumer demands
New product developments focus on indulgence and protein content
Private label is set to continue gaining share, focusing on ingredients and local origin
Lactose-free options are becoming the go-to option as demand grows
Sustainable production continues to be the focus of players over the coming years
Table 68 Sales of Other Dairy by Category: Volume 2018-2023
Table 69 Sales of Other Dairy by Category: Value 2018-2023
Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 72 Sales of Cream by Type: % Value 2018-2023
Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 75 Distribution of Other Dairy by Format: % Value 2018-2023
Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

Plant-Based Dairy in Sweden

KEY DATA FINDINGS

Product selections expand, aligning with the cooking-at-home trend
Plant-based milks feature fat percentages to align their appearance with cow’s milk
Plant-based yoghurt and cheese expands from a low base
Private label becomes more sophisticated, competing with brands
Oatly set to remove the ‘natural sugar’ claim from its packaging
Players emphasise sustainable claims to stand out in the landscape
Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 82 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 83 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 84 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 85 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 86 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 87 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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