Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Czech Republic. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail value sales recorded double-digit growth in 2023, driven by rising price points in line with inflation. However, while value sales were strong, retail volume sales struggled, leading to an overall volume decline in laundry care. Declines were…
Although the mortgage market began stabilising in March 2023, the drop in new mortgages during 2021 and 2022 led to a slowdown in the real estate market. This impacted built-in kitchen sales, challenging appliance manufacturers while leading to a…
Juice was the category within soft drinks most affected by the high inflation of 2022 and 2023 and subsequent price increases of products. Juice products tend to be quite expensive for consumers in the Czech Republic. The worsening of the economic…
There is a significant level of maturity in jeans in the Czech Republic, with most people owning more than one pair, often a pair for leisure and a smarter pair for socialising or even at work. Premium and super premium brands have been challenged…
In the Czech Republic, gross income is expected to grow in real terms from 2022 to 2027. Late Lifers will dominate the top-income group, influencing luxury spending trends. Income inequality will increase but remain low by global standards. Social…
In recognition of its long-term decline, in-car entertainment manufacturers are limiting their investments and fewer launches are occurring. The lingering economic uncertainty following the pandemic, compounded by global inflation and the war in…
Volume sales of digital cameras continues to fall in 2023, as competition from smartphones devastates this category. Smartphones have been a threat to this category for years, as their devices offer high-quality images and recording with increased…
Demand for vegan ice cream has increased in the Czech Republic, and local consumers are increasingly interested in high-quality ingredients and healthier options. Plant-based ice cream is the fastest-growing product area within the category, with…
High inflation and the deteriorating economic situation in the Czech Republic led to weaker volume sales for hypermarkets in 2023. Shoppers were keen to reduce costs and cut back on the number of products they buy, leading to a decrease in volume…
Health and wellness staple foods saw a strong year in terms of value sales growth in 2022, with demand fuelled by a sharp rise in unit prices. Strong sales also came from categories like gluten-free and meat substitutes, as a growing number of Czech…
Health and wellness soft drinks options remained in demand in 2022 in the Czech Republic, with current value growth driven by inflation and product innovation. A gradual shift from retail to on-trade was also visible, as Czech bars and restaurants…
Rising health awareness in the Czech Republic continued to positively impact snacking trends in 2022. Natural ingredients, healthy positioning and product fortification remained in demand. These trends were further supported by new product launches,…
Hot drinks with natural ingredients and low or no added sugar remained popular in the Czech Republic in 2022. Naturally healthy products like tea saw strong growth thanks to the return of the standard flu season in the autumn and winter months of…
Plant-based alternatives to cheese, milk and spreads saw major innovation in 2022, which helped propel healthier dairy (and dairy free) products to new heights. For example, Pan Hrasek, a local brand from Emco spol sro, introduced new line of…
The COVID pandemic underlined the importance of healthier living which positively impacted demand for more natural products. This rising health awareness in the Czech Republic helped boost demand for health and wellness cooking ingredients and meals…
The number of households is set to increase moderately in the Czech Republic over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 15.1% elevating living costs.…
Following on from the economic fallout of the Coronavirus (COVID-19) crisis, the Czech Republic experienced very high inflation in 2022 and 2023. This worsened the economic situation and caused surges in prices, which hindered demand amid the higher…
A healthy lifestyle, increased levels of exercise (gym and outdoor) and participation in sports and more time spent outdoors boosted sales of functional and technical hosiery in the Czech Republic in 2023. Functional sheer hosiery that is designed to…
The majority of TVs sold in Czech households have been replaced in recent years partly due to compliance with the new broadcast standard DVB-T2. With the wider offer of video-on-demand services, content in high definition, and the more frequent use…
After a spike in current value growth in 2022, home products specialists in the Czech Republic saw a noticeable drop in demand for homewares and furniture in 2023. Demand weakened organically following the significant increases seen in 2022, when the…