Czech Republic

With steep price increases caused by high inflation, Czech consumers are increasingly price-conscious and purchasing sweet biscuits, snack bars and fruit snacks through promotions or discounts. Despite this, volume sales have increased as office…

In 2023, kitchen cleaners were the clear leader in retail volume growth within surface care. The increased use of these products resulted from ongoing innovation and product development focused on higher effectiveness and natural composition. For…

Supermarkets in the Czech Republic have enjoyed a solid performance in recent years. Inflation has remained high since 2022 plunging the Czech economy into dire straits for the second year running. Even though the soaring costs of living put further…

Sun care sales rose in current value terms in the Czech Republic in 2023. After a slump during the COVID-19 crisis, when travel – and therefore exposure to the sun – was significantly restricted, the sun care category recorded a strong rebound coming…

Retail volume consumption of sugar confectionery is expected to continue to recover in 2023. However, post-pandemic, the category will be affected to some extent by a general trend away from sugar confectionery, particularly in the case of boiled…

Though not immune from the cost-of-living crisis, street stalls/kiosks was among the categories that profited most in 2023 as rising prices and falling disposable incomes made Czech consumers more inclined to favour cheaper foodservice options. It…

Retail volume sales of staple foods in the Czech republic suffered a decline in sales in constant value terms in 2023, in the face of the rising cost of living, which curbed consumer spending. The country’s post-pandemic recovery was also derailed by…

A reported 85% of Zalando e-shop customers engage in sports activities at least once a week. In addition, the Czechs Republic exceeds the European average in the category of sportswear. The most sought-after brands include Nike, adidas, Under Armour,…

Healthy lifestyle is the main driver behind the performance of sports nutrition in the Czech Republic. Sports nutrition consumers are more proactive than ever as they feel both positive and negative pressures regarding health and wellbeing. Factors…

Sports drinks’ performance was not affected significantly by the high inflation rate and worsening economic situation in 2022 and 2023. This was because the factor with the highest influence on demand towards the end of the review period was the…

The challenging economic situation in the Czech Republic led to weaker demand for spirits in both the off-trade and on-trade in 2023. Czech households came under more intense financial pressure due to prevailing high inflation, with the price of…

Soft drinks continued to be affected by high inflation, which started in 2022 and continued in 2023, leading to cost of living increases. The worsened economic situation saw demand fall in established categories, especially juice and carbonates,…

After the Russian invasion in 2022, some snacks companies, including Mondelez International, had to close some Ukrainian factories that had been supplying the Czech Republic. At the start of 2023, production had been restored, either by reopening…

Smokeless tobacco, e-vapour products and heated tobacco in the Czech Republic continued to develop at the end of the review period. As heated tobacco products are viewed by some as the “future of smoking”, it is essential for the major players to…

Small local grocers in the Czech Republic have struggled to adapt in an environment of high inflation, which has weakened the Czech economy since 2022 and created a cost of living crisis for Czech households. Indeed, some outlets were forced to cease…

Retail volume and value sales of small cooking appliances declined in 2023. As in other categories of consumer appliances, the COVID-19 pandemic drove forward purchases of small cooking appliances impacted by periods of home seclusion. Moving into…

Historically, herbal/traditional products account for the vast majority of sleep aids sold in the Czech Republic. Indeed, until slightly prior to the beginning of the review period, herbal/traditional products accounted for all retail sales of sleep…

Skin care registered significant current value growth in the Czech Republic in 2023. Demand for SPF creams is a dominant trend in skin care. The demand for day creams with SPF continued to rise strongly at the end of the review period. Czech…

Because self-service cafeterias have a comparatively affordable positioning and are perceived to offer good value for money, this category was not as negatively affected by the cost-of-living crisis as some other areas of the Czech foodservice market…

Although sales of savoury snacks increased significantly during the COVID-19 pandemic, a return to pre-pandemic levels of social activity has also benefited the category. Indeed, the decline in home consumption, for example while watching television…