Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Czech Republic. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Mass beauty and personal care saw current value growth in the Czech Republic in 2023. Brands and companies focused on adding extra value to boost sales, with some blurring the lines between the mass and premium segments. This was particularly visible…
Hair care saw current value growth in the Czech Republic in 2023. The skinification of hair was a notable shift in focus in the hair care category, as consumers looked to repair existing damage and/or to prevent damage. The scalp is an extension of…
Fragrances saw further current value growth in the Czech Republic in 2023, with volume sales falling as consumers paid higher prices but left with fewer items in their shopping baskets. The overall positive performance was driven by premium…
Depilatories registered current value growth in the Czech Republic in 2023. High inflation and the rising prices of services in beauty salons, as well as laser hair removal, temporarily supported the growing retail value of the category. Sales…
Deodorants saw current value growth in the Czech Republic in 2023. This modest value growth achieved in 2023 can be mostly attributed to rising prices rather than increasing demand. Deodorant sticks is amongst the most mature categories in…
Colour cosmetics saw current value growth in the Czech Republic in 2023 as the category saw a continued rise in sales having exceeded the pre-pandemic level in the previous year. Value growth was driven by the inflationary context, while the increase…
The war in Ukraine derailed the economic recovery of the Czech Republic and further disrupted the growth of real wages. GDP fell slightly in 2023, mainly reflecting a decline in household consumption amidst deteriorating consumer sentiment and a high…
Baby and shower saw modest current value growth in the Czech Republic in 2023. Competition is traditionally intense amongst grocery retailers and drugstores, and consumers are strongly driven by promo deals and lower price points. The impact of…
Baby and child-specific products saw current value growth in the Czech Republic in 2023. Parents have become more concerned about the health and hygiene of their newborns, which has gradually led to an increase in demand for baby and child-specific…
Wipes saw robust current value growth in 2023, thanks in part to inflationary pressures on prices, but also because, despite the waning pandemic, hygiene-consciousness remained high in the Czech Republic. A key driver for the category is the…
Tissue and hygiene was affected by strong price increases, leading to significant value sales growth of all product types. Consumers reacted by reducing the frequency of their purchases leading to stagnation or a decline in volume sales of several…
In 2023, Rx/reimbursement adult incontinence recorded moderate volume growth, resulting from growing consumer awareness not only of incontinence, but also from health insurance companies and their reimbursement payments to consumers for the…
Retail tissue saw modest volume growth and double-digit growth in current value terms in 2023, with inflationary pressures helping bolster the value performance. Amid rising inflation, local consumers are more price sensitive and look for…
Consumer demand for retail adult incontinence and consumption habits is ongoing, which led to growth in volume sales in the country in 2023. This was due mainly to the ageing Czech population, with an increase in the demographic aged 65 and over, the…
Nappies/diapers/pants continue to be negatively impacted by declining birth rates in the Czech Republic in 2023 which led to a decline in volume sales. Disposable pants, however, benefitted from having a natural composition and low environmental…
With women spending more time on activities such as visiting fitness centres and travelling in the wake of the pandemic, there was greater demand for a range of menstrual care products, especially higher-value products, in 2023, which led to an…
In 2023, a full return to pre-pandemic levels of activity outside the home and rising inflation saw away-from-home tissue record double-digit growth in current value terms.
Following the pandemic, vending in the Czech Republic witnessed strong growth as consumers resumed their lives outside of the home. The deteriorating economy and rising cost of living brought an end to this in 2023. Sales in vending machines have…
Supermarkets in the Czech Republic have enjoyed a solid performance in recent years. Inflation has remained high since 2022 plunging the Czech economy into dire straits for the second year running. Even though the soaring costs of living put further…
Small local grocers in the Czech Republic have struggled to adapt in an environment of high inflation, which has weakened the Czech economy since 2022 and created a cost of living crisis for Czech households. Indeed, some outlets were forced to cease…